Seth Godin's purple cow metaphor explains why Bethel should stand out rather than blend in. A purple cow stops traffic and gets shared on social media, while ordinary cows drivers ignore. The speaker argues Bethel must be that rare, distinctive place where people encounter God's power in a novel way.
You're going to keep driving. If you see a red-white-faced Hereford cow, what are you going to do? You're going to keep driving. You see a Charolais cow, what are you going to do? Keep driving. But if you see a purple cow, what are you going to do? You're going to stomp the brakes. You're going to back up. You're going to get your phone out. You're going to take a selfie. You're going to send that selfie to your friends and say, here's something I've never seen before. You're going to post it on social media. And so that's our theory at Bethel. Bethel wants to be a purple cow. We don't want to be like anybody else. We want to be one of those places where people experience the power and love of God through God's people in a way they've never done it before. Yeah. And so Purple Cow, that's with a podcast. That's with any other organization. Yeah. Why would you want to be like somebody else? Be you. God created you. You— God gave you a unique vision. Work to see that thing out. Yeah, that is— that is so— yeah. Seth Godin, Purple Cow by Seth Godin.
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