Daron PachecoCEO, Howdy Media · Brand Builder

Are you buying just a brand name, or are you buying a lifestyle?

6 Jun 2026 · 1 min

Watch on YouTube

0:55

In this short promotional segment, the speaker positions his company as a lifestyle brand rather than merely a name. He argues that customers purchase an attitude—living on the edge—embodied by the brand’s distinctive visual cues such as Aztec patterns, patches, and catchy sayings. He emphasizes the brand’s association with bold, adventurous experiences and shares a brief personal anecdote about his wife’s occasional alignment with that edge‑living ethos, illustrating the brand’s personal relevance and humor.

Chapters

We're a lifestyle brand. I wouldn't say that you was buying, buying our, our name, you know what I'm saying? There's, there's some hat companies out there these days that, that have catchy names, you know what I'm saying? I feel like you're, you're, you're born buying more of a lifestyle. I like to live more on the, on the edge. I like some of the wilder stuff, you know, and, and, and we, and, and I feel like that that's kind of where we have where we have grown this to where we're known for our Aztec patterns, we're known for our patches, we're known for our cool little catchy sayings. We're— I just like living on the edge. It's kind of where that's at. And kind of fun. And thank God my wife ain't here today because I, you know, it's— it is what it is. She likes living on the edge to an extent. I don't even think— no, she's— she's more— it's— she used to wear a hat that said, sorry about my husband, I pray a lot.