A service business stuck in one region faces a choice: make content for locals who need them, or chase a global audience for growth and new revenue. The tension is real, and so is the uncertainty about who's actually watching.
you literally do not know who's watching your content and who you're changing either their life or who's going to want to buy your product.
And especially if you have something that can be sold all around the country. That's one thing that I— so like our Howdy Media stuff is a service-based business, right? And we are kind of limited to geography, right? So I've had to navigate creating content for local reach. And I also want to— because if I just do local, then I'll never grow past a certain number. So I have to also make content that is appealing to the masses, like, right, worldwide, right? And so there's like a balance there. But if you have a product, I mean, you could go on a TikTok Live and make bank.
I know.
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