Daron Pacheco's coffee business at ACU started pre-bottling iced lattes after noticing 99.9% of orders were iced drinks. The simple change cut costs, boosted revenue, and built customer trust. What seemed risky became the brand's main selling point.
We need it to be fast. Is there any way you could pre-make it? And I'm like, pre-make it? Who would want that? Like, I don't want to do that. Yeah, but I'm thinking like, I want this opportunity and like, maybe, maybe they're on to something. So we try something new. We start knocking down these recipes and like pre-bottling lattes and it's working so well. It's so efficient. It's what they like. And when we're on campus at ACU with college students, 99.9% of the drinks are iced. So it works. So that's kind of like unlocked a new revenue stream for us. And we've built some brand trust, I think, to that we're at the point where— because I don't— in my mind I was like, I don't think it's that special. Like anybody could just bring a jug of something like— but I think that people are at the point where like they trust our brand and they— whatever it takes to get our coffee there, they're good with. So it's been really cool.
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