Before you start a company, keep asking yourself why until you hit the real reason. Surface answers like money or freedom hide what actually drives you. Keep digging until the answer stops changing.
Yeah, you know, what's your goal of starting a company? Oh, I'm thinking about leaving this company and starting my own. What's your goal? Yeah, why? You know, why? And really breaking it down even further and further and further. And I'm very much a generalist, you know, um, but my wife is like, why? Okay, but tell me more. Yeah, you know, a little deeper. Yeah, dig a little deeper, right? And so when you can make yourself do that, then you really figure out that, oh, I wanted to do that because of this. And so I don't need to go all that way for this one little thing that I wanted to do.
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