Daron Pacheco argues that audiences connect with your personality, not your logo. A brand is built on results, quality products, clear communication, and performance. The visual identity matters less than the actual value you deliver.
People follow a face more than a brand. If somebody's not gonna follow you on Instagram or YouTube because of your logo, they follow you because of your personality. And so I don't know, there's some pretty aesthetic logos. There is aesthetic logos, and I think that's important. We have a great logo designed by my lovely wife, but thanks, that's not this sole reason that people want to follow us and work with us. Absolutely. It's because we deliver results and we deliver great quality quality products, and we communicate, and we just do a good job overall. So that's what I think a brand is.
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