Daron PachecoCEO, Howdy Media · Brand Builder

Are you trying to serve everyone and losing your audience?

2 Jul 2026 · 1 min

Watch on YouTube

1:00

In this segment, the speaker argues that trying to serve everyone in business leads to attracting no one, emphasizing the importance of niche targeting. He shares his own journey from a generic online coaching approach to focusing on military dads, offering PT test training and helping fathers become heroes for their children. He recounts his initial nervousness about launching a leadership podcast and concerns over audience size, but found clarity by narrowing his focus. The speaker also mentions plans to create local dad groups in Abilene to foster community among his target audience.

Chapters

, but that's why I think a business is fun, funny, because there's that saying, you know, if you try to help everybody, you help nobody, right? Same as business, right? If you try to have a business that's open to everybody, nobody's going to come. And so there's niches in business, but that's also hard for a business to have a specific niche because they think they're only serving a specific group. It's a small group. You don't need a big group to make money. Like that's why when I was starting my podcast, I was nervous of having a leadership podcast. I was like, how many people? Are going to listen to it. But the same is online coach. That's why I focus on military dads, right? I am a military dad. I can relate to that as a business owner. I can— I'm more passionate about it. Yeah. Like when I started, I was probably like any online coach, like, come, let me be your trainer, everybody. And then there's crickets. But once I started being like, I help military people train for a PT test, right? Help dads be the hero for their kids, right? You know, like that's— and you'll be surprised if it's just 3 dads here, 3 military people here. But now I'm looking at like starting like those dad groups in Abilene, right?