Barbershop Marketing - Barber Shop Marketing Ideas, Tips & Strategies To Get More Clients

This table, did you get this table at Walmart, dog? Freaking, we gotta upgrade the table, Darren.

Got it at Goodwill, dude. It's expensive, bro.

I didn't get no like questions beforehand, like what I'm gonna be—

No, this is the Howdy Podcast.

It's just all on the, all on the fly.

This is the Howdy Podcast. Howdy, anything can happen, huh?

The Howdy, is that what it's called?

Howdy Podcast, bro. Look behind you. I like it.

I've seen that sign, but I didn't know if that's what it's called.

Mike, are we going?

Are we live, Mike? Are we doing a live video?

We're on the air.

You can get my phone and do a live on my Instagram.

Can you see this, uh, Celsius drink in the shot?

No, no, don't let them see this. This is—

oh, we're not sponsored.

Celsius can kiss it.

Now we're going, bro.

A countdown would be nice.

Mike, today we have in the studio on the Howdy Podcast the legendary Slick Willys.

Yeah, I like that.

How you doing, Slick Willy?

I'm good, baby. I'm glad to be here.

Heck yeah, man. 3-time—

is my chewing gum throwing off the mic, Michael? Maybe.

Just don't smack.

Are you like Jamie? Have y'all ever seen the Joe Rogan podcast?

Yeah, he's Jamie. We get it up, we get to bully him.

Yeah, I love it. Mike, can you look— can you pull up some stuff for us? Can you pull up my stuff and put it on the back? Like some of my work.

3-time gold medalist of the Barber Championships. Um, how does it feel?

I'm just happy to be here. You guys are the champ. I'm just happy to be here.

How does it feel to be the GOAT, man?

I'm just honored to be on this podcast. This podcast has been on my to-do list, my achievement list for a long time.

For his whole life. Mike, can we get some smoke, please?

Smoke us up, Mike. Cody, Mike, see, this is professional right here, bro.

Here at the Howdy Studio. I just want to know, I just want you to know this is not getting cut and nothing's getting cut.

That's the way I like it.

This is raw, this is unhinged.

Can we, can we get a close shot of the smoke machine?

We're getting the—

God. Oh, I love it. Mike, are you getting my good side?

I think we're good to go now. I think we're finally ready.

Okay, I'm gonna try it.

Like I said, 3-time Barber World Championship gold medalist, star of the TV show Barber Got Back. Um, man, how was your experience on that show?

You did your research. That was great. That show sucks.

I just looked up on Wikipedia, man.

That show was rough to be on. Darin, it was rough.

I had to look you up because I didn't know who you were, and Mike was like, Mike was like, bro, you got to interview this barber. I was like, who the heck is Mike?

Can we pull up some clips?

I don't even know.

My old days in the— on the— what is it, Barbers R Us?

So what's your name? What's your barber name?

Slick Willys is the barber name.

So why Slick Willys, man?

To be honest, I I— all these barbers have handles they go by. And so in school, I picked up Slick Willys. That's what everybody started calling me. And so I was like, I can't have a— I can't have a barber name that everybody else has. Yeah, like Fades by Will or Cuts by Will. And they started calling me Slick Willys, and I was like, that's dope, I'll roll with it. Slick Willy. Yeah. So when everybody's wife looks at the bank statement and they see Slick Willys, they think their husband's been at the strip club, but it's actually just me. And so I was like, that's the cherry on top, baby. That's just Slick Willys.

That's Slick Willys. Have you ever thought about naming yourself Slick Wiener?

That's good. I should maybe put that on the— put that on there, put that in neon up above my chair, dude.

Oh my goodness. Okay, well, today our first— we like to loosen up things here in the Howdy Podcast with a little game. So the first game we're going to be playing, um, it's going to be called Bow and Arrow at the Window. Okay, all right, so here we go.

I'm not drinking Celsius, by the way, there.

Suck. So we got here state-of-the-art— yes, bow and arrow.

Mhm.

And if you want to kind of get some warm-up shots with that—

what am I shooting at, Mike?

We're going to be shooting at the window. 3 shots.

3 shots apiece.

And whoever sticks the most on the window shaves— shaves each other's head.

Ooh, y'all going to give me a buzz cut out of this? Teddy's going to be pissed, man.

Teddy don't care.

Okay.

All right, Mike, you getting this window here, bro?

All right, we good. This is ridiculous. Is this the kind of stuff we run at Flights and Sites? Is that how y'all roll, bro?

This is the Hattie Podcast. Anything can happen.

Anything can— I like that. Let's try. Don't pull too hard, it'll break.

Looks like I'm shaving the head.

I'm going to walk out here with no hair. Hang on, I got a faulty arrow.

Okay, okay. You just got to at least hit the window, bro. Get a nice lick. I'm trying. Nice lick.

That's the whole point.

All right, this is your last shot, bro. This is your last shot. Can I throw it? Can I like— Sure, you might have better luck.

Yeah, with this chicken dew. Bow and arrow y'all got here. And these, like, you know, you know, have you ever shot like a real arrow, bro? Here, I got like spots in it. This is great.

Got a plastic knife.

I think this is doing more damage to— dang, look, you did more damage to the knife than that.

Yeah, I'm getting a refund.

I'm gonna throw it.

Okay, nice lick.

Ah, wow.

All right, all right, all right, 3 shots. What do you think? What are my odds?

It's a good form. I like your form. Line it up. Oh, I like the finger. I like the finger thing. Oh, you got it off though. I like it, bro.

I am freaking— I actually won the World Archer Championship 3 times in a row. 2017, 2016, and 2015. Oh boy, last shot.

You got it to shoot, dude.

Dude, it's just— it's simple. It's just experience, honestly. If you ever have hunted before You'd be good at this. Hey, chill, bro. All right, all right, none of that was a freaking flop.

God, Michael, that was an awful— we're gonna have to work on your— who's playing this? Is this Michael?

All right, let's continue the podcast.

Um, I came here to be on a podcast. I'll be embarrassed. This is ridiculous. We actually like such a loser now. We actually Oh gosh, I don't have a sheath or nothing for these arrows.

So Willard, you about ready to get to the nut cutting haircut?

Give me some, give me some deep questions, Darren. I want to talk about my—

All right, so I know you have some tattoos I saw earlier. Yeah. Um, what are they and why did you, why did you pick them?

So all my tattoos, I had to super— Is my mic okay, Mike? Yeah, I had some super deep meaning behind all my tattoos when I got them. Yeah, just so my mom would get off my butt. Yeah, and I completely forgot what my super deep meaning was behind all of them. Wow. And then one of them was a— was a— I got one on my thigh. I'll show you, but I think this is a PG podcast, so I'm not going to show you.

It's a Howdy Podcast, bro. It's unhinged.

It's unhinged. That's the way I like it. Well then, all right. Hey, whoa, one of them was a buddy. We were One of my buddies was going to Africa to work in a hospital. And so we were, I think we got done at basketball practice or something, and we were like, what are we gonna do? Because he's fixing to leave. I was like, let's go, let's all go get tattoos.

Wow.

And so he came up with the idea, let's just tattoo each other. And I'm like, that's even better. So he had, he knew a guy that owned, that had a tattoo gun. So we went and got a tattoo gun, and I was the only one that had tattoos at the time. Yeah, and so he was— I was like, just do mine first because I can sit still and you can do it. And so he busted that. He went and got a tattoo gun and busted it out and tattooed us an anchor.

I think we should do that live on the show.

I am 100%.

I've actually brought a tattoo gun.

I am with it, dude. Let's get some—

let's get a teardrop unhinged, bro.

Unhinged. We gotta get used to this.

That's awesome, man.

Do I look gay with my legs crossed?

Do you have the name, uh, Slick Willys on your chest?

No, but that would be a good tattoo idea. Wow.

Okay, so one last question, then we'll get to the haircutting. Um, what are your thoughts on bullying?

I love that you brought that up because I had a shirt that I almost wore, and I wish I would— damn, bro, I wish I would have. And it says bring back bullying.

Yeah, how come?

Because I think it builds character. I think all these weenies we got running around now weren't bullied.

Weenies? Use a better word than that.

Slick weenies.

Yeah, snowflakes.

Snowflakes.

Mike, can we please have some more smoke, please?

Mike, can we smoke it, please? I can't breathe. I can still breathe. I don't want to be able to breathe because of the smoke.

So this smoke is exclusively— we're actually burning tobacco on the inside. And so yeah, theoretically— attaboy, Mike, really get in there.

Wow. You're in the frame, dude. We can see you.

Put on my gas mask.

You're supposed to take— you need some help. I can't believe I agreed to do this.

I'm not going to lie.

Where's mine? Mike, do I not get a mask, bro?

That's painful.

I am choking over here. Mexican Panther.

Oh my— so I like your shoes.

Thanks, dog.

What kind of shoes are those?

These are Nikes. Nike's gay, but all those haircuts I've been given, that's what pays for it. Mike's haircuts.

Dang.

Mike alone.

You play basketball?

I used to. I was the best water boy in the county.

Dang.

Yeah, I actually had a couple teams from Dallas.

What's your favorite brand of water?

You know, that's tough. There's a lot of good waters out there. Yeah, you know, Dasani is a classic.

Dasani, it's freaking gives you cancer.

It does, but it's a classic, you know. It hydrates.

This is a classic.

We don't worry about that when we're on the court. All we worried about is winning.

What about, uh, you know, Great Value?

Great Value is okay. It's kind of cheap, you know. All the teams that I was the water boy for—

I can't breathe.

All the teams that I was a water boy for, that was a little bit, you know, They wanted to at least look like they had money.

Yeah.

So it was a little bit cheap for them.

Okay. Yeah.

So the next step up was Dasani.

Yeah.

You know, if you were really— was that, was that, um, Jamie, can we pull this up on the, on the mic?

Why did you spray it so much? Just so you guys know, just so the audience knows, it's actually non-toxic. It's vegan. It's also gluten-free.

And so I feel like I've got cancer since I've been here, just from the fog machine. So, Mike, can we pull this up? What's that water company that has the big, the big water bottle? You know what I'm talking about? What's it called?

Smartwater.

Smartwater. That's when, like, you knew you were rolling with the big dogs if they told you to go get Smartwater.

So you've never had any Smartwater?

I wouldn't drink— I couldn't drink it, you know, because the teams were cheap.

It shows.

Yeah, it shows. Smartwater. You kidding me, Darren?

Jeez, you've never had any Smartwater?

Never had Smartwater because I couldn't afford it. You know, I can't help it. I charge cheap prices for you guys, so that's just one of the sacrifices you make.

Cheap prices?

What are you choking for, Mike?

So how much do you usually charge for a podcast appearance?

You know, I usually— usually my agent handles all this stuff. It's anywhere from $5,000 to $10,000 depending on how far I have to travel.

Mike, do we pay him that much? Mike recommended this guy, so I don't even—

Mike, did I get my money out of this deal? Y'all aren't gonna cheench me, are you?

I didn't even know we booked him for $10,000.

Mike is from Fort Worth. Where are you from? Dallas? Fort Worth? Fort Worth? Downtown Fort Worth? You mean you gotta watch them Fort Worth people.

But all right, well, let's go ahead and, um, that's enough jibber jabber.

A whole other podcast.

Let's get to what we actually came here for. Um, show me what you can do, man.

Are we giving Mike—

can you give me a buzz cut?

I was hoping I was going to be able to give a buzz cut today.

Just kidding, guys.

He needs one. Can you zoom in on that, Mike?

I've got a client meeting. Um, like in 45 minutes, 30 minutes. So, uh, I can't get a buzz cut, sadly.

Gah! Okay, so you're saying this, that you— I just want to address something. You're saying that this client meeting is more important than your— this podcast?

Dang right.

With—

showed up an hour late.

The one and only—

showed up an hour late.

It doesn't matter. I'm Slick Willys, dude.

Slick Willys don't play no— We're not explicit here.

You need a haircut. Who's your barber?

Dude, I don't know, but they suck.

You go to Sports Clips.

I actually do go to Sports Clips.

This is probably what they use to cut your hair.

So you don't— have you ever been to Sports Clips?

Heck no. Sports Clips.

So who cuts your hair?

Huh?

Who cuts your hair?

The legendary Teddy the Barber.

At Sports Clips?

No, heck no, dude.

How does it feel to be like number 4 on the barbershop list?

Number 4, dude. Well, I would— I wish I was number 4. I can't help it that, you know, my other barbers are, you know, they're good. My other barbers are good, probably because they've trained.

So where would you put yourself on the Barbers of Abilene list?

Oh, that's tough. You're trying to start some controversy here. That's what you're trying to do.

I need names.

So if you want names, who's number 1? Number 1, I mean, you got to give it to Teddy. Okay, as long as he's been doing it, that's fair enough. I can, you know, he's got what he, he has what he does and he's the best.

Okay, I can respect that.

Close, close number 2 would be me. Okay, okay. Well, because I've trained under him and because I've developed my own style and I've learned what he has, what he's taught me.

Okay, so, so how long have you been cutting here?

I've been here for 17 years. I'm 18 years old. And the whole has been totally dedicated to cutting hair. Wow. Yeah.

Okay, so who's number 3?

Number 3, that's tough. See that you got, you got King's right here close to you guys, but you know, they might come burn you down if I don't say that they're number 3. Nicole owns that shop. She's probably, she, she's, uh, she's legit.

Yeah.

And then you got your hood shops, but I'm not talking about them because yeah, we're not trying to start this. It goes, Mike knows this from personal experience being downtown Fort Worth. Yeah, you know, you don't talk about the hood shops, but they, they're legit over there. They know what they're doing.

Yeah. So how much does it cost to get one haircut from you?

Well, in a podcast studio situation like this—

no, I'm talking about walking in my shop.

I'm not cutting your hair. You got to make an appointment. I don't do walking.

I'm not, I'm not paying you— how much did you say?

10 G's.

I'm not paying you that much.

There, Mike, you told me we can end this podcast right now. Mike, you promised I would get this kind of money. Are we going to do dad jokes? Because Mike's dad joke really made me want to do dad jokes.

We can. What's your best dad joke, Willer?

I don't have any dad jokes. My dad wasn't corny. My dad was a hard ass— or hard butt. Sorry, PG.

Who's your dad?

Huh?

Who's your dad?

His name's Cody Cochran. He was a hard butt. Why was he a hard butt? You do what you're supposed to do, and if you slack He's coming at you with one of these, but like a sharp one.

Is that your knife?

It is my knife. I think I'm gonna shave you with it here in a minute when we go to the haircutting segment.

Did you bring stuff to shave my face? Because I grew up my beard for you.

Oh yeah, you're nude. Yeah, that's a good beard.

Not even shaved, just trim.

Oh yeah, for sure, I can handle that. Oh yeah, I can see it. Yeah, I have a couple of 14-year-olds that I shave their face that have that same amount. Same amount of beard hair.

Fair enough. Fair enough. What are you saying, Mike?

We only do IOUs. I don't know what you're paying him, but he needs a raise, bro.

I don't get it. I don't get it.

He needs a raise. I don't know what— I don't— Mike, I don't know what you're getting paid, but you need a raise.

Well, As soon as you pay me for this podcast, I'll give her—

I was promised 10 G's. Isn't that right, Mike?

I was told you're paying me.

I'm paying you to come on here for marketing. For market— I'm trying to market you, dude. I come on here to help out an up-and-coming podcast. Up and coming. Up and coming.

Do you know how many listeners we have?

I mean, listen, zero. Oh yeah, you got one now. I got—

I actually, I got like 4.

4 listeners.

Listeners.

Yeah, listeners. Oh yeah, and I'm one of them.

I got my wife, my mom.

Yeah, Mike and me sometimes.

Oh, Mike. Okay, so 5. My dad.

Okay, 5. And me, and I'm one of them, and one of them's on your paid staff.

So how many people here, how many haircuts do you give every day?

15 usually. A day. Okay, that's what I aim for. I try and bust 15 people a day.

That's not very much.

Huh?

That's not very much.

That's not very much. My back is killing me, especially with like people, you know.

Cut faster.

I could cut faster. Half the time I don't even get a lunch. 15, if I do 20, no lunch.

Why don't you get— why?

Because there's too many. You got to pile them in on your lunch break and then you work through.

You get hungry?

Oh yeah, I'm hungry. I'm Starving, dude. Starving. So hungry. I'd give anything.

So what do you eat for lunch? What do you eat for lunch today?

Huh?

What'd you eat for lunch today?

I had a cheeseburger actually for lunch today.

Was it grass-fed? You lie to me.

100% grass-fed. No pesticides, no whatever you call it.

Did it have extra hormones?

No hormones. Out on the hormones. Yep. No hormones. None of that. Um, yeah, I'm out. All natural, grass-fed, 100%.

All right. All right, I think it's time, but I may invest in a new table for y'all because we're gonna have to work. Yeah, please do.

For all the—

if anybody wants to donate some money, all the viewers, mom and Darren's mom and dad, please send some money for If anybody wants to Venmo me for a new table, are we going to put a Venmo up there, Darren? My wife is calling me.

Tell your wife, let me talk to her.

I hung up on her on accident.

You're sleep— somebody's sleeping on the couch tonight. Mike, Darren's on the couch tonight. He's going to be sleeping on that couch right there. Katie? Hello?

Hey, you're on the Howdy Podcast right now. How you doing?

Oh my gosh, KG, what's up, dude? I didn't mean to interrupt.

Hey, have you ever heard of Slick Willie? What? Have you ever heard of Slick Willie?

Upgrade your phone bill, man. The worst phone call ever.

What? I can't hear y'all. What'd you say? Have you ever heard of Slick Willie?

Studio. Oh yeah, it's the dopest barber in Abilene, man. Thank you. Go ahead, put it close to the mic so you know who it is. Put it, put it, put it close.

He's pretty popular. Well, I guess I just missed the train.

I'm not sleeping tonight because of this Celsius.

All the branding, you know.

Wow.

Are you okay?

10 out of 10 recommend him for all female haircuts. No, no, no, no, no, no. Oh yeah, yes, and the girls. All the girls, they need to be tan, blonde, and long hair. Hey, I like this. This is a good podcast right here.

Unhinged.

Y'all want to come back next week? Mike, can we set up another play back here in a little bit? Next week, Mike, Monday at 2. Plan it for 3, cuz I probably won't be here till 3.

But all right, let's get to the haircut.

Let's get to the haircut.

Let's go.

Mike, you got my chair set?

We're going to have to, uh, we're going to have to scoot these chairs back.

So, Darren, tell me about your life.

Can't hear you.

How was it growing up? Did you have a hard time? Now it's my turn. When I'm cutting hair, that means you're in my studio.

My life was okay.

Was it tough growing up as a half white, half Mexican kid?

Honestly?

Yeah. Did you get made fun of for that?

They called me some mean words that I can't say on air.

So you had a tough time. So how did you— Gringo. How did you get married? Like, how did that—

Well, you see what happens, Willard, whenever two people love each other.

Are you gonna tell me about the birds and the bees?

Whenever two people love each other, you just say, hey, you wanna marry me? And then they say yes, you put a ring on that thing. You know what I'm saying?

And so is your wife a Mexican too?

Or no, now she is.

Now she— that's what I'm talking about.

Pacheco.

Pacheco. So where are you from, Darren? Tell the audience, because I know the audience wants to know about you too, man.

I'm from Mexico.

Are you like Tijuana, or are you from like, uh, Guadalajara?

Guadalajara.

It's not even Mexico.

Where's that mic, right? Flipped in. Yeah boy, button the top button here. We're getting serious.

We do a cut, reach a reshoot, Mike, let's start over. I'll put the hair back on.

Put the hair back on. We're unhinged.

Oh, you're getting unhinged, don't worry about that, dog.

Whaler, has anything crazy happened while you've been cutting hair?

Oh yeah, definitely. All them— I've had, uh I've washed a few heads before. There's this one guy named Darren. He's been with me for, like, since I was in barber school. Wow. He's a good customer. No, he's a Mexican too, actually, surprisingly. Get that cut. And surprisingly, he hasn't left. He's a good customer.

Willard, do you post on social media very much?

No.

Why?

Um, well, I've been paying this company Flights and Sights a ton of money to post for me, and they always post it. Yeah.

Wait, we're Flights and Sights. Oh crap, Mike. Michael, that's your job, bro.

Yeah, there's— yeah, they got some guy working for him named Michael, and he's kind of slacking, but It's okay. Wow.

So, um, there's a lot of— yeah, yeah, bro. Boy, what do you mean, does it spin?

Sweet.

So there's obviously a lot of talk about the election coming up.

Yeah.

You think Joe Biden has a chance?

I think Joe Biden has the most chance, to be honest with you.

Why?

Oh, because Joe Biden obviously won. What was that? What year was that? 2017? He won it in 2017. And it was, you know, he had dementia. 2020, whatever year it was. And he was, um, I can't believe he won, you know. He's my personal favorite. He's my, uh, like I'd vote for him.

He's your personal favorite?

He's my personal favorite. Yeah, you know, I'm not trying to get political, you know. Podcast.

Is it how he rides a bike?

It's really just the way he looks. Like, his makeup artist is the champ. And so as good as his makeup artist is, I feel like he deserves to win again.

Wow.

You know, which, me being in the cutting hair industry, yeah, I'm 100% with it. His haircut's always on point. Whoever does his makeup and his mask work is very good at what they do. So, you know, for me, that's enough to win the election again.

Yeah. So how was high school?

High school was freaking terrible. I hated school. That's why I'm a barber. If I liked it, I would have done something more important with my life.

Yeah, same, same, same.

But the most trouble I've ever gotten in, there was a Mexican guy right there with me the whole time. Like, hands down, no competition.

I don't know why we keep bringing up Mexicans so much.

Well, you know, you guys are both also trying to relate with your culture, you know. I'm trying to relate with the Mexican culture.

You may need to turn back to the camera.

I almost wore a sombrero, you know, because I was like, look, I'm going in with these guys. I want to make them— I want them to feel welcome, you know.

Can we change the topic from Mexicans?

Huh?

Can we change the topic from Mexicans?

I guess.

I'm starting to get triggered.

I thought you were going to have like some fajitas or something for me.

Actually, Mike, can you play some music?

Can we get some music in the background, Mike?

Thanks, Mike.

We're not sponsored, so don't go listen to this, whoever we're using. Don't say their name out loud, Mike.

Don't say their name, bro. Just play the music. Have you ever cut anybody? Mike, Mike, turn it up!

Yes, sir.

Have you ever— have you ever cut anybody?

Well, dude, I cut the crap out of somebody's ear one time.

Did they bleed?

Oh, they bled all over the place, dude. See, Mike's catching my vibe. Are you having a hard time catching up with my vibe here, dude? I'm triggered. Oh my gosh.

Okay, we got to pick a different song.

Do we need to take a break from our sponsors?

Are you having a good time on the Howdy Podcast so far?

I'm having a blast. Is Rosa's a sponsor?

Rosa's?

Yeah.

Café?

Yeah.

I mean, shoot, we can whip up some fajitas or something. You like Mexican food, Will?

I love Mexican food.

What's your favorite thing to order at Rosa's?

At Rosa's? At Rosa's No. 56, beef enchiladas with sour cream sauce, baby. You can't beat it.

Why did you use an accent whenever you said Rosa?

Because I feel like you have to use— do you not use an accent when you It's just the way I talk. You are the most gringo-sounding Mexican ever, dude. Rosa's is the champ. Rosa's is good.

What's your favorite restaurant?

My favorite restaurant.

All right, Mike, you got to turn that down. Can't even think. What's your favorite restaurant, Will?

My favorite restaurant? That's tough. Mexican or just in general?

No, just in general.

What are you—

Mike.

Attaboy, Mike.

I hope that's not cleaner.

It is cleaner. I brought this so I can clean my stuff with it.

Bro, that's bleach.

Mike, Mike, get it, Mike. Go ahead, Mike. Where the crap is my—

Mike, it's bleach, Mike. Shout out to—

I want to give a shout out to Uppercut. Which camera are we looking at? Let's hit all three of them. Shout out to Uppercut.

Thanks for that, Mike.

Unlike some other podcasts, unnecessary. I'm sponsored by Uppercut.

Y'all check out upper— oh, oh my gosh, check out Uppercut.

What do we Because, you know, some, some podcasts aren't, aren't, um, straight.

Michael, is it straight?

Michael, no, it's crooked. He jacked it up.

Mike, you got to scoot it towards the desk.

Michael. Ah, I found it. We're good.

There you go. Don't, don't get the stand in there, guys. I promise we're professional.

Y'all have got to work on your—

I promise your chair quality here. I'm sorry, Michael's just really letting me down today. I might have to fire him.

Michael, you want to come work for me? I would love to have somebody. I really hope I was loving somebody like you on my staff. No, it's actually, it's actually, I really hope it was water.

It's called Marbleside.

It's a hospital-grade. Hit him with it again. It's turning your head. I might have to buzz it, bro.

He's spraying me in the eyeball.

Hit him again, Mike. Beautiful. Yes, sir. Get it nice and well because I might have to cut it in the There you go, that's beautiful. If you twit— yeah, see, look, there you go. That's beautiful. Don't turn your head or I'm gonna have to give you a buzz cut. And nobody wants that. Nobody wants you to get a divorce.

Mike, I'm about to fire you.

Go ahead, Mike. Hey, would you stop drippin'? Would you please? Like, I'm asking you as a friend. Gosh dang, man. Take a deep breath over here.

Mike, I need those paper towels.

Mike, don't give him—

Can you give us some smoke, please? God, what are you doing?

This is—

Okay, give me the paper towels.

Here, I need to— Just relax, it's going to be okay. Stop crying, she's not going to leave you. What do I do with this, Mike? Is that a fake plant?

Is this how things normally go during your haircuts?

Biodegradable paper towels, because that's just how flights and sites go.

Is this how things normally go during your haircuts?

Uh, no, this one's a little— this one's quite a bit different, but, um, I'm okay with this.

Am I gonna get electrocuted?

You might. There's a very good chance because these are not, um, like water-safe clippers, so there's a very good chance you get electrocuted. Out of this deal.

All right, you got 10 minutes to finish this haircut.

Do not— you cannot rush— cannot rush art. That is— that's ridiculous. Darren, don't move.

I'm calling my manager.

This is ridiculous. You cannot rush artwork, man. You should— of all people, you should know this. I tried to give you a buzz cut. That would have taken like 5 minutes.

Well, my wife will divorce me if I do that.

No, she won't. How do you know? Surely you can—

Not on the floor. Experience, my friend.

Out of experience? You haven't buzzed your head. Mike's been cutting your hair. I can tell with this whack job you've got last time. I don't know who cut it last time, but then he's in here.

Honestly, if you just think about it, most of the things that are wrong are Mike's fault.

I like the way you think.

Sorry about your thing. What do you call these?

Huh?

What do you call these?

Drape?

These robes?

These capes? These capes? Do you want it tapered on— don't cut this out because I'm being professional. Do you want it tapered on the sideburns and the back like usual?

Sure.

Darren, it's gonna be okay. Just relax, bro.

I'm trying to see this address.

Thanks, Mike. Thanks, Mike. I appreciate that. You, you have a job, Mike, if you want one. If he fires you, I will 100% hire you, Mike.

You look like you've done that before, bro. Sus.

The address? Yeah, well, I mean, like, don't talk about the address cuz it's like—

All right, it's 23 minutes away.

What's 23 minutes away?

Our appointment. So you better—

oh shoot, you're worried about that?

You better hurry.

At 4:00, can I get a paper towel, Mike?

4:30.

Can you shut up there, bro?

Now you need a paper towel?

Can I get a paper towel, Mike? Dude, I don't know what he's paying you, but you need a freaking raise, bro.

Can you get my eyebrow?

You want a slit in it or what?

Yeah. Can you actually etch Flights and Sights Media into my head?

Oh yeah, for sure. I'll just try to Alright, lay down there, Ron. Don't be yapping about Mike. Mike's doing a great job over here.

Mike, can you hand me the— the little plastic bottle over here by this chair? Behind me?

I feel like water in this studio is a very bad combination.

The colorful putty? What'd you say?

I feel like water in this studio is a very bad, very, very bad combination.

Yeah, it is just mold.

And you've got like who knows how many couple dollars in, um, video equipment.

I actually haven't made any money.

So you haven't made any money? Well, don't worry about that. That's why I'm here. You wouldn't have invited me if I didn't generate some bread for you, dog. There's something in your head. Can you hit him every time he moves with that water bottle, Mike? Ah!

Sorry. Sorry.

What happened to our music?

Sorry, I'm kind of gassy from roses earlier.

See, this is why I don't go on podcasts. Holy smokes, Darren, keep it together, would you please?

Guys, chill, it's 4 hours.

I thought this was a professional— it's not. I thought this was a professional environment, Darren.

Can you just cut my hair, Mike?

Can you, can you, can you get this? I'm paying you to cut my You're not paying me nothing to cut your hair.

Hey, chill, bro.

Take it easy, Mike.

Mike's gassy, bro.

Mike was hanging out with his girlfriend last night. Never mind, I gotta shut up. I'm gonna get y'all censored.

I don't need the explicit symbol next to my podcast.

If y'all want to get censored, y'all know who to call.

So you never answered me. What's your kind of What's your favorite restaurant?

My favorite restaurant, you know, probably your mom's house. She cooks freaking amazing food. I was over there over the weekend. Amazing. Absolutely amazing. Have you ever been, Mike? It's good stuff.

Why do you keep turning on and off the trimmers like that?

I'm actually glad that you, uh, sprayed his hair down. I really needed that, Mike. Where's your favorite, your favorite restaurant, Darren? Can we get some more on this side? Can you like hit us over here? That's beautiful. Yeah, maybe hit me with one or two more right there on the left. Yeah, that's nice.

Yeah, damn, look at that accuracy, bro.

What do you think we're running? We got cheap stuff over here, Darren. Dang, son, this music is great.

Turn it up a little bit, Mike. You didn't taper already, did you?

Which side?

Anything?

Oh yeah, I tapered it all.

Did you really?

Yeah.

Where you been?

Oh, you snoozing on me?

Sorry.

Can we get some more smoke, Mike?

That Barber's side tastes good, huh? That Barber's side tastes pretty good.

Yeah, it's really actually got a good taste to it.

Some people say that's what's wrong with But Mike, can we please get some more smoke?

Can we get more smoke, Mike? That's beautiful. The less we see Darren's face, the better it is.

All right, all right, that should be enough.

Maybe a touch more. Give us one more shot. There you go. Oh, I think I forgot my scissors. I guess you have to get a buzz cut there. My scissors aren't over there, are they?

Scissors?

Yeah, bro, you forgot the scissors. We have some kits, some, uh, kitchen, uh, kitchen scissors. Mike, Mike, Mike, Mike.

Oh, that's the ones. Yeah, Mike, that's perfect.

Hit that spot right there.

Hit it, Mike. You're not the licensed barber.

That's it right there.

Beautiful.

That's good right there. Yeah, yeah, maybe hit right up here in the front a little bit. That's beautiful, Mike. Wow, that's beautiful.

Wow, I can't believe this.

That is amazing. I love that. You might have a career, Mike.

Mike, from now on, every time you come out here, you need to have that, that mask on because his hair is toxic. Come grab the mask.

Every time you come out on the camera, I'm glad you're white. It makes me feel a whole lot more comfortable in here.

Okay, I'm triggered again. Every time you come out here from now on—

How much you want? Like, you can see it in the camera. How much you want off the top? You want a bunch? You want a little bit?

Man, that's good right there.

That's beautiful. Wow, that's beautiful.

So how long have you been cutting hair for?

I've been cutting hair for 4 days. I just recently got out of school last week and got all my license passed— my license— all my tests passed, and my license is in the mail. Hopefully it'll be here this week so I can actually start cutting hair. Wow. But, um, yep.

So do you have like a social media or anything?

Yeah, I have a Slick Willy— Slick Willy's Barber. All the cameras, Slick Willy's Barber, or I will come find you.

And do what?

That's not important, Darren. Hey, don't be trying to— is he trying to gaslight me? That's what it sounded like. That sounded like gaslighting.

You're gaslighting me, bro.

How am I gaslighting you?

Bringing up all these Mexican jokes.

I'm giving you a great haircut right now. Do you know how much— you know what the wait is and how much people pay for me to cut their hair?

Probably not that much.

Not long at all, but still.

So how much is a haircut, like $5?

Uh, usually $7 is what I'll try to go for, $7.

So what's that look like after taxes?

After taxes, I usually walk away with 75 cents.

Makes sense.

Especially these days, you know, like a couple years ago I could get, you know, a dollar out of the deal, but now it's like 75 cents.

Yeah, wow.

But yeah, so it's a rough life. It's more of a— you gotta do it for the love of the game, you know what I'm saying? You know what I'm saying?

So if you weren't a barber, what would you be?

Probably a gangster.

Wow, that's so inspirational.

Yeah.

So if there's anybody out there who wants to be a barber, what would you say to them?

I would say don't do it. Go to college. Why? Because you get 75 cents per haircut after taxes. Wow. Yeah, it's a rough life. It's a rough job. I'm actually broke. I'm broke. This shirt, I actually got this at Goodwill. My mom bought it for me. That's why it looks nice. But yeah. Wow. I would probably tell you go to college. Probably get into like the photography business.

Did you get those shoes at Goodwill too?

I did. Yeah. My dad bought these for me. Not my mom. My mom bought the shirt. My dad bought the shoes. But, you know, since you're trying to just throw my crap out there to the whole world there and just tell everybody I'm broke. Jeez.

Dude, I'm broke too. Spent all my money getting these cameras.

You're not like sponsored by Sony or nothing? Like Joe Rogan hasn't sent you some bread or nothing?

I'm sponsored by Atkins protein shakes.

There you go. That's what I'm talking about.

But—

Can I put a drone in the side of your head?

Sure. They weren't able to, um— You send me any drinks?

Because budget cuts, busy time of year. Yeah, yeah, I understand. Yeah, yeah.

So do you have any like kids or anything?

I've got, um, 3 baby mamas. Thank God they're not in Abilene.

Oh, they go to a different school?

They all go to different schools. Yeah, they're also done high school, but, um, one of them is from Midland, which, you know Anybody could have guessed that, but Midland, what's it, where's Midland? Midland, so it's in, it's in West Texas over there. That's where all the, uh, love Midland. It's the nastiest place you ever go, but it's a great city. Um, Midland, I've got a baby mama in Midland. I've got one in Austin. Um, I think it's a dude. I'm not 100% sure. You know, when you go to Austin, you kind of got to check. And so it was just one of those things where I wasn't completely sure. But, you know, if the moment's right, you gotta take it, you know what I'm saying?

Well, so how close are you to being finished?

Uh, probably another good 45 minutes if Michael's involved. That was good. I like that, Mike. Can we keep that in? Can you see it on the cameras? Can you see that?

Ah, I don't need a hard part or anything.

You don't want a hard part? No. Oh, sorry, I didn't know you were— you want to call your wife and see if you can get your balls back out of her purse, or what? You just don't want one?

I just don't want a hard part.

Well, all right then. Fine.

Are you usually this mean?

Typically, yeah. I'm kind of notorious for being a pain in the— an a-hole.

In the what?

An a-hole.

Say it.

Say it. I'm notorious for being an a-hole. I'll say it to all 3 cameras. Everybody that knows me knows that I probably am. I have probably hurt your feelings or made you mad at some point. You know? Mike knows this. Mike's my guy.

I just met you, so. I don't know that I'd—

Mike, can I get some more water?

I don't know that I'd refer anybody to you after today's experience.

Why not? This has been a great experience. You want a nice barber that's gonna lie to you?

I feel just like culturally, like, abused.

But you're gonna look good, and your wife is probably gonna love you when you get home. See, that's the whole point. You can't hate me until you get a you know, until you get the okay from your wife or your girlfriend. All the crowds out there. If your girlfriend's trying to jump you when you walk in the door after a haircut from me, then I've achieved my job. You know what I'm saying, Darren?

She never has done that.

I know, so this might be the first time.

Maybe. Usually Michael cuts my hair because it's free.

Michael's pretty good. I've seen his work.

He just does a 1 all the way around.

Michael's pretty good, I'll give him that. Yeah, can I get some water on here? Water it up. Can I hit this side? We need water to make this terrible haircut lay down. Oh, we'll calm it. There you go. See, that's nice right there. Yeah, beautiful. Wow, I feel like I hit this side, right? Huh?

I'm so pampered.

Can we block this? Can we block the view of this?

Oh, that's cool.

Hit it right there. Yeah, that's perfect. Yeah, a little bit more. Another one or two. That's beautiful. I love that. You're the— you need a raise, Mike.

I need a towel.

This is gorgeous. It's going to come up so nice.

Well, has anybody ever told you you're thick?

I'm thick? Yeah, back in the day.

Hey, whoa, chill.

I mean, you started talking about it.

This isn't—

It's one of the segments, isn't it?

This isn't Instagram, bro. This is real life.

So I've had a few people call me that. I had a fan club in high school when I was the waterboy.

Thick Willy?

For the basketball team.

Is that a Slick Willy?

Yeah. It was— You're squeezing my nose, man. Thick Willys. And that's probably how I got Slick Willys, but it was Thick Willys back in the day. I kind of lost it a little bit, you know, but back in the day I was packing back there.

Mike, no, Mike, can we get some smoke? Mike, Mike, can you get the drone ready? The batteries are up there.

There's a great barbershop down the street. And then down there on the ground, if you need this haircut fixed, there's a great barbershop down the street that'll fix this up for you.

Yeah, because I'm not going to your barbershop. Where is your barbershop?

It is in, uh, it is on South 14th.

Damn, that's too far. That's like 10 minutes from the original map.

It's 10 minutes. Yeah.

It's too far for me to drive.

You could totally do it, Daron. It's a good distance, you know, far enough you can get away.

I don't know if I want to pay that much in gas, though.

It feels like you're getting away, you know, from your life, you know, a little escape almost, you know, kind of like a little mini vacay when you come to South 14th. It's a little bit hood, but that's okay. I cater to all people. Well, I think this clipper's broken, so if it bites you, just let me know.

I, uh, hope it doesn't bite me.

I've had a few people leave bleeding from this clipper, but that's okay. It cuts good.

Do you wash them? Do you like clean your stuff?

Oh no, heck no. I haven't cleaned these since I bought them 3 years ago. Wow.

Yeah.

So you don't worry about— if they clean their— if they clean it—

you don't worry about like diseases or anything?

No, I know one guy I cut has AIDS, but that's okay. You know, like if you clean your clippers, then you're not a real barber. That's just how it works.

So are you like an old-fashioned barber?

Old-fashioned, baby.

So that means no—

so like if the person before you has AIDS, then I want you to have them too. That's just kind of how it rolls. Which in school, that's all they were yapping about. I don't know why they were worried about AIDS, but— you want a drink? You doing okay? You feel good? Weather good? Quit checking your clock.

You ain't got nothing to do. You got like 5 minutes, so you better make it quick.

Relax, Darren.

Are you almost finished?

Take a deep breath. I got about 20 more minutes. Tell them to line up. I'll give them a haircut. Who? Whoever's your next— your next clients.

I don't have any clients. Oh, so you lied.

I'll document it all on camera 1, camera 2, camera 3.

I'll just be an hour late.

He lied. He does not have any clients. So we have another 45 minutes on this podcast. I'll just be an hour car late. Okay, I don't think I brought my duster. We're done, Daron. Let's style you up and we're set, baby. Okay, bet.

Have you ever gotten any fist fights?

I've gotten into a few, you know. I tend— I have a tendency to have a lot when Michael's not tearing up cameras. I have a tendency to have a lot of fights.

I'm about to fight Michael.

I have a large mouth, I've been told. I like to run it.

Your mouth looks pretty average-sized to me.

See, that's what I was thinking. I thought it was pretty average. But it has gotten me into and out of a few fights at the same time.

I can see that. So do you plan on being a barber for the rest of your life?

I hope not.

Why?

Well, hopefully, by the time I'm about 50, you know, 55.

Can you do that with your hands again?

Huh?

Can you do that with your hands again?

Somebody like, like 55, you know? Hopefully somebody shoots me at 55. But, um, there— are you laughing at my profession? Are you making fun of my profession? She's so comical to you, bro.

Use the Upper Room to style my hair.

The what?

The Upper Room.

Uppercut. Oh, Ali, I'm sorry, Steve. He's the founder and Steve, look, he didn't mean to say uppercut. I'm gonna lose my endorsement after this haircut. Once this is released, I'm losing my endorsement.

And I'm gonna lose your number.

Huh?

And I'm gonna lose your number.

You don't want a hard part?

No. Well, fine. Just leave it.

I'll give you one then. How about that?

Last time I got one, it was a little crooked. So, you know, bag and son.

That's what I'm talking about. That's dope. I'm going to put that in my barbershop.

Please.

And show it off so everybody can see.

Please.

Flights and Sights gave me this. Flights and Sights gave me this. Cut that one out, Mike.

Thumbnail.

Thumbnail.

Willard.

Attaboy, Daron.

Good meeting you.

Good to meet you. I appreciate you having me on the podcast.

Hope nothing but good things.

Can I keep this knife?

Where can they find you?

Um, on socials, Jaguars. I'm usually there on music at Jaguars.

And you're on your social, on social media, um, Instagram, Sick Willys Barber.

Facebook, same thing. Twitter, I don't have Twitter. TikTok is gay, so I'm not on TikTok. But Instagram, Facebook, it's like Willys. Come on now, peace.