Daron PachecoCEO, Howdy Media · Brand Builder

Can you actually make money podcasting?

20 Jun 2026 · 1 min

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1:08

In this segment Daron Pacheco explains how his podcast has recently secured its first external sponsors, describing the process of integrating sponsor messages and the revenue impact. He outlines the typical cross‑promotion model where both host and guest share sponsor content with their audiences, generating leads and business opportunities. Pacheco also reveals his fallback tactic of self‑sponsoring episodes—using his own services (Howdy Media) as a sponsor when external deals are unavailable—while delivering a direct call‑to‑action for viewers to hire his video and social‑media client‑acquisition services. The monologue blends practical advice on monetizing a podcast with a promotional pitch.

Chapters

I can get sponsorships, which we, we've just recently, like within the last couple weeks, got our first couple sponsors for the show. Shout out to— who are they? They'll be— you'll— they'll be— they'll see it on there. Okay, sorry, cool, sweet. Cut in. Oh yeah, it'll be cut in. But like, so now it's generating revenue finally in this capacity. It's generated revenue in the past from people would see So like, I'm gonna post this on Facebook, we're gonna collaborate, right? All your followers are gonna see it, all of my followers are gonna see it. And so I'll have people from your network probably reach out to me to do business and help them with something video. That's typically how that worked. Um, you're being a parasite to me right now is what you're saying. Sucking the life out of you. I knew it. But it's free marketing for you. Yeah, so like, dare you. I would— if I don't have a sponsor, I would sponsor my own episodes, right? Today's episode is sponsored by Howdy Media. We do this, this, and this. If you're looking to get help bringing in clients with video and social media, hit the link in the description. Let's get back to the show.