Daron PachecoCEO, Howdy Media · Brand Builder

Consistency is key! #shorts #podcast #abilene #contentcreation

20 Aug 2024 · 0 min

Watch on YouTube

0:28

In this short monologue, the speaker shares their personal content‑creation experiment: committing to produce a video every day for a year, a benchmark inspired by rapper Russ’s challenge to release a song daily. They applied the same principle to TikTok, posting daily for three years, which led to steady audience growth—reaching roughly 10 K followers initially, then 26 K on TikTok, 40 K on Instagram, and eventually about 100 K followers across platforms. After achieving this milestone, the speaker decides to shift the daily habit to YouTube, moving from short‑form clips to longer‑form content.

I'm going to make a video every day for a year. I don't know why that felt like a good benchmark. I think it's because I heard from the rapper Russ. I don't know if you ever heard of him. Yeah, yeah, yeah. But he was like, make a song every day for a year and watch you blow up. And I was like, I'm going to make a TikTok every day for a year. And then it just— and then I hit like 10K and then I kept doing it. Then I hit like 40K on Instagram and I'm thinking like 26K on TikTok, but I haven't posted. But, but then I kept doing that and then I did that for like 3 years, just hit 100K maybe a month or so ago. But then I was like, let me transfer this to YouTube and let me start doing long-form content.