Digital Marketing In 2025 Is Dead...

All right, y'all, digital marketing is dead. Let me, let me explain. Digital marketing in a traditional sense has been going on ever since the internet was a thing, probably even before I was born. Fast forward and now it's 2025 and everything is evolving so quickly and everybody's trying to learn how to utilize these new tools and platforms and algorithms, all of the things. And today we're going to go over why digital marketing is dead. Digital marketing is in fact dead, but content strategy is just now beginning and it revolves around you, the person watching this video. It's the whole idea of a personal brand. Now, what is a personal brand? It's basically your face. Like whenever somebody sees your face on social media, they're going to stop and listen to what you have to say. Stay because of all of the value that you've given them beforehand. You've stopped the scroll. And so once they figure out why you stopped the scroll, they're like, ooh, this guy's interesting. They go to your account, they then follow you because they see that all of your content is good. Not just— it's not just one video, but all of your content is good. And all of a sudden they almost become like a fan. And now once you have these loyal fans who are following you, You can sell pretty much anything and they're going to bite. I recently made the decision to completely delete my Howdy Media business account for Instagram, and a lot of people have been questioning why exactly I did it. And we were— I mean, it was a small account, but it was almost 1,000 followers here from local people here in Texas, and I just deleted it. I was basically posting all of the same things that I was posting on my personal page on my business page as well. And so I was doing double the amount of work to reach probably less people. Because if you look at the people who are, have massive followings, they don't show up on their business accounts. They show up on their personal accounts. And so I was like, why am I gonna spend my time spinning my wheels trying to keep up with two accounts on Instagram whenever I could just do one and build a personal brand? So what I'm doing is I'm building a brand around myself and my face and not just Howdy Media. So Howdy Media is something that I do, but I want people to follow me for the value that I provide them and not because of a logo. In fact, they won't follow you because of the logo. They'll follow you because of your face and your personality. And so it's a weird mindset shift that you have to rethink things with. Because people follow personalities. Now that's just how it is. And the traditional marketing in general, like newspapers, billboards— like, I'm not saying completely eliminate them, but I would heavily focus on the digital world and social media. And this is why. It's because platforms like YouTube are paying people who are posting on YouTube. So all of the creators— and if you have a business, you can use the people watching on YouTube and utilize how the algorithm actually works and funnel everybody into an opportunity to work with you in your business. Not only are you getting leads from these platforms, you're getting paid from the platform to market yourself. They're— I can't think of any other time in history where somebody's like, hey, if you market yourself, we will pay you thousands of dollars just because you're getting views and attention. There's no other kind of return on time like building a personal brand. And how do you do this? You put out content. And this is— this can be photos, this can be— it needs to be primarily video. It could be carousels. This is posting on your story. Stories go away in 24 hours, and this is the, the best place for behind-the-scenes stuff and like selfies and things that you can relate to your closest audience with. Go on your stories. So whenever you're creating content and you're telling stories, creating emotion, creating trust, and building yourself up as the authority in that thing, people start to believe it and see you as the authority. Once you provide enough value, you then put them into your content funnel. And so you start at the top with awareness, and it's getting the views in the first place. It's like, how do you get the views in the first place? And there's multiple ways that you can do that, and we'll probably go into that in a different video because this is going to be pretty short. But you're going to want to create awareness of your brand, of your account, and in the first place, and then you're gonna funnel them down all the way and trickling in, they're gonna subscribe, they're gonna follow, they're gonna become fans, they're going to realize that you are a solution to their problem, and then they're gonna finally take action and hit on, like, the link on your CTA, on your YouTube video, on your Instagram post, whatever it is you have set up. This is why it's important to always have an opportunity for them to click, even if you don't say anything explicitly telling them to go click the link. And creating content, it's a must-have in 2025 if you are in business. The first thing that everybody I know does whenever we go to a new town, we're looking for a new restaurant, a new place to go, what do we do? We get on either Google, we get on Facebook to go check them out and make sure they're legit. And if they don't show up on Google, We're not going there. If they don't show up on Facebook and have content that they've been putting out, we don't trust that they are a legitimate business. That's the direction that the world is going. And if you don't take advantage of it, you're gonna fall behind. And so I have built this company solely off of content. I have never run a TV commercial. I've bought like under $500 worth of paid ads. And that's only because they were lead magnets trying to do very specific things to very specific people and business owners. But that's it. Like, everything else has been organic content, getting out in the community, collaborating, creating trending content, getting my eyeball or people's eyeballs on our company. And this is all came through. We have leads from Instagram daily almost. We have Facebook daily almost. We have YouTube weekly, like, people reaching out based off of the content. I have met some of the coolest people because I decided to start a YouTube channel and and it's really helping people. And it's cool to see that some of my consulting clients now watch my videos, and I built enough trust in their brains that they were basically like, hey, you know what you're talking about, I already know, you don't have to sell me, where do I sign up? That has happened multiple times. And that's another reason this content, while you're building this trust, when it comes to closing the deal, when it comes to selling your product, you don't have to sell them on it. They are already bought in. Because they've been watching what you're doing this whole time. So I know this is a lot of information, and if you've never heard of this stuff before, it can feel very overwhelming and almost intimidating at times. But I, I encourage you to check out the rest of my YouTube channel. There's a lot of valuable videos that break this stuff down a little bit further, including the content funnel that I mentioned before. So make sure to go check those out. If you have any more questions or want guidance on this stuff, we do offer consulting services. So if you want to book a free discovery call, there's going to be a link in the description. No pressure, no fees, no hidden costs, just 15 minutes, me and you, and we're going to see how we can help you and if you're a good fit to join our program. If you learn anything from today or you have implemented these strategies, leave a comment down below. I'm very curious to see what you guys are doing out there and what you guys want to learn about next. Let me know and I'll make as many videos as I can about that topic. Um, and make sure to subscribe, it helps the channel. And we'll see you guys in the next video. Peace.