When people hear about a company, they check Facebook or Instagram first. If you're not there or barely posting, you look like a scam. Regular posts on your own pages build trust and authority, which is how you actually grow.
The first thing that me or anybody that I know does is once they hear about a company or a person, they go look them up on Facebook or look them up on Instagram. And so I don't want to be the one who like looks like I'm a scam because I don't ever post on Instagram, but we do marketing as our job. So it's been super important to post on our own pages and become present there. And that only gives authority and legitimacy once you have that foundation built. And we've been able to grow.
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