A hat designer stopped churning out designs they didn't care about and now only sells what they'd wear themselves. Daron Pacheco points out how most brands buy the cheapest hat, slap a logo on it, and charge full price. Both argue that passion for the actual product beats profit-chasing shortcuts.
So in the years past, I would try and, you know, have 13 designs that I wanted, but then that I wanted to release, but I didn't love every single 13 hats I was releasing. I loved like 5 of them. And so this year in 2026, I've really pressed into like, if I would wear that, I want to sell it. Not, oh, I want to do this to make the most profit out of it. And I think that's where a lot of brands go wrong.
Like, they'll pick the cheapest hat and throw the cheapest version of a logo on it and then sell it for as much as they can.
Yes. To make the most money. And I just want to get away from all of that and really press into the brand.
Okay. Those are great goals.
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