Marketing has gotten so sophisticated it shapes what you want before you know you want it. Hyper-targeted ads on your phone claim to predict your thoughts. The speaker argues we've lost control over our own spending habits.
I mean, look at the society we live in, right? Everybody wants a shiny watch or a brand new car or whatever the case may be. We want the right clothes, the right shoes. I mean, this is what's beat into our head growing up with all this wonderful marketing that has been taking place in the last 50 years. Really good marketing. They're getting super good at it. Yeah, now they're getting— yeah, and now you can't open your phone to look at a text message without getting it, right? So it becomes very direct to consumer. They, they know what you're thinking, they know what you're looking at. They've already figured this out.
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