A creator explains how they built a business around making YouTube videos that bring in clients, using Instagram to guide investment decisions. They love the work but struggle to explain what they actually do, even to themselves.
And that's what makes it hard too, because like, I love what I do too. Yeah, so fun. I love it. And every single day I'm like, how do I get to do this as a job? Like, it doesn't make sense. So like, all my family, they ask me what— like, they don't really know what I do. And I'm like, honestly, me neither sometimes. But like, okay, how do I sum this up? We make YouTube videos that bring people— clients. And Instagram, are you gonna invest or not? Yeah, yeah, yeah. Do you want equity or are you out of this thing?
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