Daron PachecoCEO, Howdy Media · Brand Builder

Does your business have 7 hours of content online?

14 Jun 2026 · 1 min

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0:36

In this brief video, the speaker references a Google study that suggests consumers need roughly seven hours of a brand’s online content before they feel confident enough to purchase. He points out that many businesses fall short of this benchmark, often producing only a few short social‑media posts (e.g., two reels per month) and then dismissing social media as ineffective. As a solution, he proposes podcasting as a fast way to accumulate the required content hours, noting that just seven one‑hour podcast episodes would meet the seven‑hour threshold.

Chapters

And I say this stat all the time, but Google, they put out an article saying that it takes about 7 hours of somebody to consume your content online before they trust you enough to buy something from you. Really? So if you don't have 7 hours, a lot of people don't have 7 hours of content. And so it's like they'll put out 2 reels in a month and be like, social media doesn't work. Yeah. It's a lot more than that. And so podcasting, you can get there really quickly. Yeah. So, because if you have an hour-long episode, I mean, you only need 7 episodes. That's a cool stat. I like that.