Gary Vee's Advice on Artificial Intelligence

Gary Vee argues AI isn't the threat, trust is. He sees it as a productivity tool that compresses hours of work into minutes, letting businesses double revenue without hiring more people. The real skill now is prompt engineering: directing AI instead of just executing tasks.
Chapters
All right. Today we're going to be breaking down the AI perspective that Gary Vee has as a business owner and content creator. And so we're going to go through the different points. Point 1 is the fear of AI. Let's take a look at the video.
Right now, the majority of this room is demonizing AI. They are scared of what AI is going to do and how it's going to take their money. I've just spent 15 years building the largest independent advertising agency in the world from 0 to $350 million a year. We'll do— I don't want I just realized I have no choice.
And so Gary goes on to talk about the fear of AI and people being scared of it. And I don't think it's necessarily fear, but it's more of a trust of like, can we trust this in the future? Is it going to outsmart us? Is it going to take over the world? How can we trust that it's going to be to our benefit when at the end of the day, if it grows into something that has its own mind, what is going to happen and what does that look like for us?
We're not going to be hiring going forward and we need to do a lot more, which because all of you You need to make your 8-hour day dramatically more impactful and productive because you are going to be using AI and what used to take you an hour and a half task might be 15 minutes, which will then open up our ability to double our revenue without a substantial headcount.
So the next thing that he brings up is AI being a tool for productivity. I'm a huge fan of this actually. I agree with him on this point because I have been able to scale this business and utilize AI heavily within our workflows and our daily life, especially with video editing and content creation. There's lots of tools that you can do, um, for repurposing content, for automating tasks, like for admin work. Um, it's just become very useful, and I pay a fraction of the price as a business owner to get the job done that would normally take me 4 or 5 people, and now 1 or 2 people can handle those tasks because of these productivity tools.
I do my search on voice. Hey, so I am the admin for a gentleman who makes $10 million a year, very busy. And to be frank, I'm a little bit concerned that you, AI, are gonna take my job and be his admin. What are the steps I can take to make myself more foolproof against you, ChatGPT you, from taking my job eventually as an admin? Because obviously, as you can imagine, I've worked for 20 years being an admin. I finally got to the top, and now I'm concerned that you exist and eventually will be able to, through agents, do my job, booking flights, booking calendar, all that stuff? What are 4 to 5 apps I should be using? 4 to 5 things I should be developing? Self-development. How should I be really thinking about this next decade? I have 2 kids who are 11-year-old twins, and I need to at least have this job for another 10 years because I want to put them through college. So you can see, everybody, what I'm doing is I'm giving a lot more context. So once you learn how to prompt engineer, Once you learn how to ask the right questions, once you learn that you're actually not using ChatGPT as a search engine, you're using it more like you would dialogue with somebody who's an expert in anything. The key for you is to move from task executor to strategic partner.
He talks about adaptability and how you're going to have to adapt, and I, I agree with him up to a certain extent. And, and the thing that I get thrown off on is like, how are people going to adapt? There has to be resources out there to teach it. And, and me knowing what AI to do, I would just ask ChatGPT or Grok, hey, how do I learn this, or how do I take advantage of this? Well, people don't even know how to ask or what to ask, especially in more rural communities. And these business owners in rural counties, they don't even know where to start or how to ask. And so that's one thing that we help a lot of people with, is getting a basic understanding of what are its capabilities and what can it actually do for you. As a business owner. And obviously these things are gonna cost time, it's gonna cost money and lots of resources to figure this stuff out. But I think that if you do it the right way and you start now, the learning curve is gonna be a lot lower and quicker for you to utilize this stuff. And so if you have any questions on that, let me know. There's a link in the description. You can book a 15-minute free call with me. Let's keep going.
Guys like you, gals like you, shouldn't be fearing it because it will take a full decade for everybody to fully calibrate. This. In that decade, you need to go on the offense and you should be able to have 50 projects. You know, it's like Team Gary. I talk all the time famously about 30, 40 people. I'm now thinking about 7 or 8. Instead of replacing, I'll be able to use AI as a partner to those 7 or 8. But here's the cool part. Those 7 to 10 people are gonna get more of the economics. So instead of having a 50-person team, it's not like all that money falls to the bottom line for me. The 10 people at the top get more money because they're the architects, not the masons. The doer is going to be the AI. And so if you know that you only take commands from people and then you do it, you're in trouble. If you're a coder and someone tells you what to code, you're in trouble. But if you are the one that tells the coders what to code, you are not in trouble. You're gonna win more. Who deserves the credit? Like the people that put the rocks on there or the person that designed it and engineered it and figured out how to build it. Who had more impact? The thinker, the creative, the brains, the spirit, the soul is going to get more of the value exchange in life.
So I personally think it's going to create a lot of new jobs. And this be— this may be a very Gen Z perspective that I have, but I think it's going to create a whole list of new jobs that are coming along into the market that normally wouldn't have been there if AI wouldn't have come along. So if you're just getting on this train, make sure to study up before you run out of time and it's going to be harder for you to catch up in the future. And I love Gary's perspective about majority of this stuff. He's pretty spot on. Um, and I think if you don't figure out how to use it and implement it in your business, then you're gonna fall very far behind. And so if you need any help, again, there's a link in the description. Let's talk. We offer consulting services for not only content, social media, but like AI stuff as well. And so if you've never used it before and you're like, what the heck am I doing? How can I even use this? How can I save 100 hours a week using these tools? Let me know. Do you currently use AI and how do you use it? Leave a comment down below. I'll answer every single one. Obviously make sure to hit subscribe and we'll see you in the next one.
Peace.
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