Financial advisory firms grow assets two ways: expanding what existing clients invest with you, or bringing in new clients. Both work. The goal is the same either way: more assets under management.
It's all about, you know, how do you either A, grow the clients that you have, or B, grow the number of clients that you have, right? Yeah. So you can either grow organically to where your clients become bigger and bigger and create more opportunities, and the assets that they have continue to grow, right? Or you got to bring more clients in. And so that's, you know, I think every financial advisory firm out there, whether you work for a Merrill Lynch or you work for Cedar Gap. Yeah, you know, your goal is to grow, and that's the number of assets that you manage. And whether that's by internally growing existing clients or externally growing new clients, it doesn't— it shouldn't matter. Yeah, to some firms
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