Daron PachecoCEO, Howdy Media · Brand Builder

Is your brand a chameleon or a brick wall? How adaptable are you?

11 Jun 2026 · 1 min

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1:00

In this segment, the speaker frames their team as a "chameleon" that continuously adapts its offerings and presentation to fit different environments and audiences. They illustrate this with two concrete examples: on a military base they provide straightforward options like black coffee and strong cold brew, even involving a spouse to engage customers; for an ACU sorority event they switch to high‑energy, colorful drinks, pink foam, and themed attire. The core message is that successful branding hinges on critically assessing what experience each audience seeks and then molding the brand’s delivery to match that context.

Chapters

Like, I kind of like, in the most authentic way, I kind of look at myself and like my team as like chameleons. Like we're always kind of like molding and blending into like the new environment that we're in as far as like on base. Like I'm there every Thursday morning. We're serving a lot of guys and women that some of them, a lot of them out there just want a black coffee. And so we're going to make sure we have that and we bring the strong cold brew., and you know, I might have my husband come work so he can chat it up with them. And then when ACU sorority books us for their social with their moms, like, we're gonna bring the high energy and the colorful cold foams and all the pink stuff, and we might wear our cute little, I don't know, Lulu sets and stuff. Like, you're gonna fit that environment. So that's kind of like, I guess, what's worked for us is like people are looking for that experience. So you have to be kind of critically thinking about what you're providing.