Daron PachecoCEO, Howdy Media · Brand Builder

Is your business selling a product, or are you actually selling an experience?

10 Jun 2026 · 1 min

Watch on YouTube

0:48

In this short monologue, the speaker reflects on why his coffee business succeeds more because of the experience it offers than the coffee itself. He emphasizes that the lighting up of customers' faces is driven by the energetic, passionate team and the atmosphere they create. While acknowledging that the coffee is a good product, he argues that the real differentiator is the curated experience, the high‑energy culture, and the intentional training of his all‑female staff. He also notes that deep coffee knowledge is less important than the ability to deliver a memorable experience.

Chapters

I do not have it all figured out, but I would say that maybe that's so encouraging to me because the way people light up what you're saying, I don't really think it has that much to do with coffee. Like, it's an experience you provide. I feel like, I think that has really been what's caught on is, I mean, yes, I think we have a good product and I do love my coffee. It's good. It's set apart. But I think more than that, it's, it is this experience, like you're saying, that we're creating. Um, and, you know, having a team that's high energy and passionate and, um, and, and just people who are genuinely— I mean, like, I try to teach my girls— I say all girls, but it is right now team of girls, girls, maybe. Um, but, uh, brothers that I don't, I don't care if they know anything about coffee.