Daron Pacheco argues that building a business on a single platform is risky: if the platform vanishes, so does your audience. He recommends building an email list to own your customers directly, and delivering a product good enough that word-of-mouth beats any algorithm.
It's worthless if it disappears. And so you're dependent on this platform to reach your audience. If you have an email list, you're not dependent on the platform anymore. And so to create a long-term lasting, not relationship, but a business, make sure to focus on that email list. And the last thing I would say is to deliver on your promises. Deliver a quality product, deliver something that people remember because word of mouth is going to go way further than majority of things would. Yeah, that's good. Okay, I love that.
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