Financial advisors typically charge either a percentage of assets you manage (1% annually) or commissions per trade. Asset-based fees align their interests with yours since they earn more when your portfolio grows. Commission-based models create conflicts of interest, incentivizing unnecessary trades for the advisor's gain.
But we're what you call asset-based pricing. So we're fee-based pricing, which is, you know, if we manage an asset, if you got $50,000 that we're managing in a retirement account, then we're going to charge 1% a year to help you manage those assets. And so that way we're on the same side of the table. It's not a commission-based, you know, we're not charging to buy and sell things. We're just charging based on your total amount. So if we can double your assets, go from $50,000 to $100,000, then we doubled our fee and you're happy about it because you have twice as much money. Yeah. Right. And so that way you don't have to worry about, oh, are they calling me to do this because Ben needs a new shotgun? Or are we calling to do this because this is the right thing for the client? And so we always, we took a lot of that stuff away just to make sure that our clients understand that we do the right thing for them. We're all on the same side of the table.
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