Daron PachecoCEO, Howdy Media · Brand Builder

Is your presentation missing this one critical element?

26 Jun 2026 · 1 min

Watch on YouTube

0:40

In this segment, the speaker shares his core principle for delivering effective presentations: the "what, why, how" framework. He explains that a presenter must first clarify what they are teaching, then articulate why the audience needs to learn it, and finally demonstrate how the audience can apply the knowledge. Omitting any of these steps leaves the audience either confused (missing the why) or unable to act (missing the how). The speaker emphasizes that this three‑part structure is the essential element he consistently relies on when communicating from the stage.

Chapters

I guess for me, communicating from the stage like you're talking about, the thing that I have stuck with the very, very most is what, why, how. Yeah. So the first thing is just what am I trying to present? What am I trying to teach? Why am I trying to teach you this? Why do you need to overcome this and how do you overcome it? Yeah. So if you, if you teach them what, but you don't teach them why, then they're lost. If you teach them what and why, but you don't teach them how to overcome it, then you've just left them sitting there with no skills and no tools to overcome. To go and implement. Yeah, I guess that's my main thing communicating from the stage is always what, why, and how.