Daron PachecoCEO, Howdy Media · Brand Builder

It's no SECRET that long form is taking over. #longformcontent #contentstrategy #contentcreation

12 Sept 2024 · 0 min

Watch on YouTube

0:08

In this segment, the creator explains how moving from no subscribers to nearly 60,000 in nine months was driven by a strategic shift to long‑form YouTube videos. The speaker argues that long‑form content—mirroring the unedited, conversational feel of podcasts—has resurged because audiences, especially after COVID, have become accustomed to binge‑watching extended series. To capitalize on this trend, the creator set a clear production rule: each episode will be about 20 minutes long and released at the same time daily, fostering consistency and audience habit formation.

But then I was like, let me transfer this to YouTube and let me start doing long-form content. And then I started out, you know, with no subscribers. And then over the past 9 months, I'm almost to 60K.
Yeah. So why did you decide to go to YouTube?
Uh, well, long-form content seems to be making a big comeback. Yeah. I feel like podcasts are really popular for a reason. Like what we're doing right now, this is gonna be in a long-form setting where it's like no edits, no cuts. It's more real, it's more organic, it's more like an actual conversation. Yeah. And I feel like people are getting back into that since COVID happened. Like, how many people started binging things. Yeah, you probably binge some stuff, you guys probably binge some stuff, but like, yeah, watching 10, 15 episodes of something. Like, dude, when COVID hit, me and my girl watched all the Harry Potter movies in like 2 days. So it's like people are used to binging now, and it's more popular, and it's more like colloquial. Everybody's doing it. So I was like, well, let me dive into that. But I set myself a parameter. I was like, I'm only going to do a 20-minute episode, and I'll drop it at the same time every day.