In this solo‑presented YouTube episode, the host critiques social‑media‑management agencies that sell high‑priced packages focused on activity—regular Canva graphics, static Instagram posts, and a few reels—rather than outcome‑driven video content. He explains why this model fails: audiences now expect entertaining, short‑form video (thanks to TikTok) and are unlikely to engage with static, newspaper‑style posts. The presenter urges business owners to confront their agencies, ask why video isn’t prioritized, and consider the cost and skill barriers that agencies cite. He shares his own experience, noting that shifting to video has multiplied his clients’ engagement and leads (up to 10‑100×). To help viewers transition, he promotes a free, limited‑spot, one‑on‑one “5‑Day Build with Video Challenge,” promising to teach the video‑creation tactics that have driven his success. The episode ends with a call for comments, suggestions for future topics, and a reminder to subscribe.
Chapters
Today's episode, we're going to be talking about if you're working with a social media management agency and they are not getting you results and you're like paying them a lot of money and you're asking yourself, am I going to see a return on investment? Uh, am I wasting my money? Do they know what they're doing? There's a couple of things because I've been doing this for a few years. All those are valid questions. First of all, So business owners watching this, you're not alone. Every business owner goes through this, this mental cycle. And whenever I talk to other business owners, these are the first questions that I get and that I try to address before we even get to them. Basically, I was on, uh, online the other day. I was looking at other media companies and on their website it— there was a section talking about their different packages, their different plans. And, you know, like a normal thing that people were doing in like 2020, 2019, saying, hey, I'll manage your social media accounts for X amount of dollars. I think this package was like $1,500 a month. And this package also included, uh, 2 Instagram Reels. This package included weekly or daily Instagram posts. Uh, whenever I say Instagram posts, it's a Canva graphic. And look, like, everybody has to start somewhere, but these companies are still offering this and still signing people for these packages. For a lot of money whenever it doesn't work. Like, I tried to make that system work. No traction. I would literally post— I had probably 6 clients at one time when I started, and I was doing that. We weren't getting any video content. We were just doing like Canva graphics. Like, they look like a newspaper. They look like a magazine. Like, nobody wants to watch that. That's the only issue with that. Because now people are there to be entertained. Uh, people are there not online to be sold to. And so like, these are the things that come up whenever you are working with a social media management agency. And I want to encourage you that have a conversation with them, ask them, hey, why are you doing this? Like, Do you see this actually working for other clients? Do you see it working for us? Why are you not offering more video content? Because I saw this guy online, his name is Darren. He seems like he knows what he's talking about, hopefully. And he says you should post a lot of video content, primarily video content. Hey, really quick, I wanted to let you guys know about a 5-day challenge. It's called 5-Day Build Loop Video Challenge that we put together exactly for you, because if you're watching this, you're probably an entrepreneur, a business person, or a creator who's looking to monetize. And so if that's you, there's going to be a link in the description. We're going to be going over all of the things that I've learned and took away over the last 4 or 5 years to figure out how to make content work for your business and not against your business. And so for us, this is how we get about 90% of our clients within our business. And it's 10x, sometimes 100x our engagement and views and even leads. Same exact thing goes for all of our clients. And so if you're interested in this, click the link below and apply today. There's only a limited number of spots because it is one-on-one. And so hope to see you in the challenge. Let's get back to the episode. That's what I post. There's exceptions like with carousels and stuff, but ask them why. Say, is there not another option or reason that you're not making more video content? And there's probably a good reason because a lot of people can't afford it. Um, they, they don't have a camera, they don't have the editing skills required, etc. But basically, whenever you're selling these types of packages, or if you're with a social media management agency, then they're selling you activity over the outcome. And so they're selling you, hey, I get this many posts per week. They're selling you, oh, my, my page will look professional. My page will look modern, up to date. It will be active. We'll be posting every day. We'll post your story. All of those things are great. Nobody wants to watch your channel or your videos or your content if it's just boring stuff like this. And so that's the whole point of today's video is, is your social media management agency focusing on content, on, on video content specifically? You can thank TikTok for this, by the way. Um, and whenever they came around, they completely changed the landscape, and all the other platforms followed suit. And now we're in this whole world of infinite doom scrolling, uh, entertaining content that there seems to be an unlimited amount of. And so businesses now, since that's where all the people are, they're needing to be in front of these people. So they're adapting and going with the video content. And so think about this, if If you've never tried video content, I wanna encourage you, take out your phone, give it a shot, uh, make a video on your own, see if you can do it yourself. If not, find somebody else who is qualified and has helped people create content like this. If that's you, if you're a business owner and you're looking for a solution, I actually have a 5-Day Build with Video Challenge completely for free if you qualify. Uh, for business owners just like you who recognize that content is the way to go. Content is the most valuable thing that you can invest in because this is your brand. This is, uh, where people find out about you. So it's your marketing, it's how you represent yourself online. And people are making luxury brands out of thin air because they make it look that way. And so it The power of this is huge. Plus there's like obviously billions of people on these platforms watching videos every single month. And so that's where you need to go. You now have access to the whole earth. The whole world is at your fingertips if you do it right. Plus now instead of being in social media, we're now in interest media where the subscribers don't matter, the followers don't matter. You can reach the entire planet if you do it right. That's why you see accounts with 20 followers go and go viral on their first video and they get 2 million views and it skyrockets their career. The next video you post could go viral, like you could get 2 million views, 10 million views, whatever it is on your next post. That's the era that we're living in. So if you're interested in that challenge completely for free, one-on-one, me and you for 5 days, check out the link in the description. Uh, I hope you guys enjoyed today's episode and got something valuable out of it. Let me know in the comments What do you want to learn about next? What are your biggest struggles in business with content, building your brand online? Because that's what we talk about here every single week. So we'll see you guys in the next one. Make sure to hit subscribe if you like this video. Peace.
