Soft, diffused light makes video look professional and clear. Position yourself by a window with white curtains, or use a softbox or ring light. Shooting in dark rooms creates grainy, uneven footage that looks unprofessional.
Now if you have any sort of lighting, even if it's like a cheap ring light, definitely utilize it. If not, make sure to go by a window and stand right beside it during the day. If you have some curtains, make sure— and they're white— to diffuse the light. You want to find the softest light that you could possibly find that is well lit. That's why if you see any photographers or videographers bring lights out and they have a big like box around their light. That's what it's doing. It's diffusing the light. And so it's just to make it look soft, kind of like this. Um, we use it for everything that we do just because we are a video production company. Um, but that is going to be very crucial as well. If you're in a dark lit room, your footage is going to look grainy. You're not going to really be able to tell what's going on. Your camera is going to be trying to overexpose for certain areas of the frame. It's just, it looks gross.
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