In this candid episode, the hosts discuss the often‑unspoken challenges of entrepreneurship. They begin by reflecting on the 10,000‑hour rule, emphasizing that true mastery of a craft is essential before charging premium prices. The conversation then shifts to a recent personal crisis: after buying a house in December 2024, the business experienced its first negative‑cash‑flow month, forcing the founders to go two months without paying themselves while still covering payroll and bills. Amid this financial strain, they learned they were expecting a baby, which sparked doubts about faith and purpose, but community encouragement pushed them forward. Two months later, they celebrated their biggest revenue month ever, illustrating how hardship can precede growth. The hosts also critique the social‑media habit of showcasing only highlights, urging entrepreneurs to speak openly about struggles. A brief sponsorship plug for the Brand Builders community is woven into the dialogue.
Chapters
like get good at it before you start charging the premium prices.
Man, I feel like that could be a whole book or a series on itself, the 10,000 hours, because you know the hardships that happen in that 10,000 hours.
I think it is a book.
Really?
Yeah. Okay, man, I need to read it. I haven't read it. I just always heard about the rule.
Okay.
It's a great, great word of advice.
But you're not always getting those big jobs. You're not always making, you know, it's tough, it's hard, and there's a lot of doubt in that season like we were just talking about when you're perfecting the craft. That it just shows when you persevere. Like, it's really cool.
Yeah. And, and I want to bring up a, a spot in our business that was fairly recent. We had just bought a house, and it was December of 2024. Hey guys, I hope you were enjoying today's episode. Today's episode is actually sponsored by Brand Builders, the community. This is a community for, uh, builders who are business owners and creatives who are wanting to maximize their content to create as many clients as possible and build the biggest brands that they possibly can. In this community, you're going to get access to weekly live Zoom calls. You're going to be able to access our Howdy team as well as multiple different influencers who have gone through the thing. And so if this interests you at all, there's going to be a link in the description to check out more. Hope to see you in there. Let's get back to the episode. And January, it's— and so never in the history of my business have we had what's called a negative cash flow month where you spend more than you make for that month. And so what ended up happening was I didn't pay myself for 2 months. We still made payroll, we still paid the bills. We found out that even in our lowest months, we can still keep the business going. And that was a huge thing for me because it made me realize we can actually do this.
Yeah. And we had just found out we were pregnant.
We were about to have a baby.
There's a lot of— We bought the house. Honestly, we had a lot of questions going on in our faith, but also it was just, it was hard. It was like, God, if you've handed us this and this is your plan, then why is this not working?
Yeah.
And he just kept telling us to push in. Our friends and community just kept telling us to push in, and I'm so grateful we did.
Yeah. And so, and then 2 months later down the road, we have the biggest month of our entire history of the business. And so like, things like that happen.
Yeah.
And it blows my mind.
Nobody wants to talk about those times.
No, it's— I mean, business to business on social media, you see like highlights. Yeah. And so with that, we can talk about that. We can talk about comparison real quick. And so did you have something you wanted to say on that?
On comparison? I mean, just from a business standpoint, shoot, even in a personal standpoint, like all of us post the best of the best. Or the top-tier product or the video we're most proud of. Like, we promote the heck out of it, but we don't really, you know, talk about the hard things. Like, we see in Abilene, man, all these businesses are doing great, and then all of a sudden one falls off the street and you're like, man, I thought they were booming. Nobody wants to talk about the tough stuff.
