This Is Why “Professional” Content Is Killing Your Business...

Nothing is personal and nothing has anything to do with you. Real estate agents, especially here in Abilene, have thought for a long time that standing out in front of a house and being like, "Hi, I'm Jim Bob and this is 123 Banana Street. It's a 3-bed, 2-bath," like you're already bored.

It's the market that we're in. No offense, but they suck at making videos. They're saying that AI is now going to be the next industrial revolution. I think that is mind-blowing.

Yeah, because it's different. And I think that there is a stigma around what professionalism is supposed to look like, and some people are afraid that we're not going to be taken seriously as Realtors if we're out here being silly on the internet. Brand Builders Podcast.

Naomi Richardson, welcome to the Brand Builders Podcast today.

Thanks.

Howdy Media's very own Abilene superstar, real estate agent, um, podcast producer here at Howdy Media. How's it going?

It's going good. Happy to be here.

Glad to have you on. I know you're involved in a few different things. Before we get into that, what's the best book that you have ever read?

Extreme Ownership, no question.

Okay, how come?

I feel like every time I read it, I get something different out of it, and we live in a society that are so quick to feel like they need to explain or defend themselves when in all actuality, if you would just take accountability and ownership of your behavior and how you show up every day, you don't actually feel the need to do that. And life just gets a lot easier whenever you determine that you're the only person that can control you. You can't control anybody else, but you can always control how you show up and the character and integrity that you show up with. So I feel like I just get something different out of it every time I read it. So I try and read it at least once a year.

Extreme Ownership.

Extreme Ownership.

I think I've read about half of it.

Oh, it's a banger.

I'm reading about 40 different books right now. I have a very bad problem of starting a book, getting halfway through, and being like, okay, I want to read a different book.

Yeah.

Do you have that problem?

No, I'm execute, execute, execute. Start it, finish it.

Maybe if I read Extreme Ownership, that'll help me.

Maybe.

Yeah, I have like a ton of different books and every time we go to the bookstore, I'm like, hey, I want to buy this book. And Katie's like, you haven't read the last 15 that you've bought. I'm like, okay, chill. All right, chill. Okay, that is— that's good to know. So check out that book. You're a real estate agent primarily now. I am. And so how has that experience been?

Honestly, it is not for the faint of heart. But I love it. There are some really high-pressure moments, and you've got a lot riding on you doing what you're supposed to do. But the opportunities that I've been given by— I mean, honestly, it's been nobody but the Lord— to just serve and show up for people, it's been one of the most just humbling, cool experiences I ever could have given. And I I can't say that it's going exactly like I thought it would in a good way. It's gone so much better because you hear of so many people that don't make it past the first year, and I understand why they don't make it now, but I wouldn't, I wouldn't do it any other way. And as it sits right now, I'll probably just do that until I just don't work at all anymore. Yeah, it's been great.

So what do you think? Because it's been, what, a year and a half?

Yeah, rolling up on 2 years.

What do you think was the biggest thing that made you stand out and the thing that allowed you to keep going? Whenever you said most realtors don't make it over a year, I was also in real estate for a couple of years and I can see why as well. But what made you last longer than the others in the business? Like what, what helped you, gave you an edge? What makes you different?

I think a lot of it is just persistence and your mentality. And then the other part of it is what you're doing on your day to day and just your routine. To be completely honest, I started out with a team and a brokerage that I still love, but they had a very methodical, hey, you do these things, you follow these lists, you check these boxes. This is what you do every day and this will make you successful. And I followed their program to a tee for several months and it just wasn't working. And so I was just kind of like, okay, well, the mold's not working for me. And I decided to just commit to content and making short-form content. I caught some flak for it and honestly, I still catch some flak for it, but content has been the thing that it starts all the conversations for me. I actually can't tell you the last time that I brought up real estate to someone else. I post these reels and people ask me about real estate because I've opened the door for them to just talk to me about something a little silly or how I made them laugh. And it was definitely a tool that I didn't know was going to be as effective as it is. And I should have known better of all people.

But you work with a Gen Zer.

I work with a Gen Zer. I just didn't know that— I didn't know that posting these silly little reels on Instagram or Facebook and TikTok was going to do what it did for my business. And now I don't do open houses. If I have a listing and I need to market, absolutely. But I don't sign up for open houses. I don't do cold calls. I don't partner with any lead gen sources. My business has been completely and totally built on organic relationships, either from my direct sphere of influence or directly from my social media content. And that's, that's where it's all from.

And I love your story because that's one of the biggest things that we help people with here. And, and so I'm, I'm glad to see that it's working for you. Why do you think that you got so much flak for going this route and doing social media stuff?

Because it's different. And I think that there is a stigma around what professionalism is supposed to look like. And some of the, some of the older generation and I don't want to— I'm not going to make a blanket statement because there's some of them that they're like my number one fangirls and they watch all my stuff and they engage and they're so fun. But some of them, I am breaking the perception on what they feel like it takes to be able to break into this industry. And some people are afraid that we're not going to be taken seriously as realtors if we're out here being silly on the internet. But it's actually not about being silly. Real estate agents, especially here in Abilene, have thought for a long time that standing out in front of a house and being like, hi, I'm Jim Bob and this is 123 Banana Street. It's a 3-bed, 2-bath. Like, you're already bored. Yeah, you didn't even make it to 3-bed, 2-bath because what value are you bringing? And people have, people have just gotten so used to doing that and that being the way that they market that when I show up and I'm playing hide and seek in a listing, or I'm going around this beautiful $400,000 house telling you all the things I hate about it and being sarcastic, they don't like that because that's not how they've done things. And they're afraid that we're not going to be taken seriously as an industry if I'm over here cracking jokes on TikTok about a multi-six-figure purchase that somebody is going to make.

Yeah, I want to go into— there's a lot of things that you said there that I love and the professionalism side, the corporate side, and how they've done things forever. I believe truly that people are going to pick the person who they know, like, and trust, obviously. It's like business 101. If you're out there posting content, getting literally tens of thousands of views per month versus the other realtor who is maybe putting out a commercial ad, like a TV ad or an ad in the newspaper, as old school as that sounds, the amount of people that are going to see you, know, like, and trust you are exponentially higher than anything else you could possibly be doing. And so that's why I believe building a personal brand using video content is the highest ROI on your time. And so I think that's why, from my point of view, why it is working out. Plus the market that we're in, no offense, but they suck at making videos.

It's not great. It's not like—

if you are good at making videos, please reach out to me because I am looking for help around here. But I think that also gives you an advantage. So if you're living in a town who is not necessarily caught up to the times like we are. Take advantage of that, because if you're going to be the first one doing that in your industry, then you're going to have a huge leg up. And so that's one reason I think you're seeing a lot of success with it as well. So you've been working with Howdy for what, almost 2 years?

Yeah.

What, what are some of the things that you've taken away from here that you've been able to implement into other areas of your life. You know, one question I get all of the time is, Darren, how in the world do your videos look and sound so freaking crispy? And so I want to let you in on a little secret. It has little to do with what I do and pretty much all to do with the type of gear that I use. And I've put together a document with all of the gear that I recommend if you're looking into going all in on content this year. There's ways to do it on multiple different budget levels, and I'll give all those options within this spreadsheet. But if that's something that's interesting to you, click the link down below in the description and you can grab that for absolutely free. Hopefully it changes your life and you come back and watch more videos. Let's get back to the episode.

A lot of it has been honestly the biggest thing that I've taken away is that even though we're working with, I mean, honestly, the best equipment that's available in Abilene, we've got this sick space here now. The Lord has provided all of it, every single bit of it. This entire business since I started has all been built and centered around, "Lord, use it how you want to." Just keep Jesus at the middle of everything. Watching you start this from, from nothing and turning it into what it is now and just leaning fully on the Lord and trusting that he's going to provide, whether that be clients or a space like this or finances to be able to purchase some of the equipment that you've had to purchase with the growth that's come, has made it a lot easier for me to step back and go, okay, Well, if God's going to do it for Darren and Howdy, then he's going to do the same for me in real estate. And whenever I've kept my mind centered around that, everything else really does fall into place. And that's so cliché and like Beth Moore sounding to say, but it's true. It's just the Lord has been at the center of everything that has gone on here. And so I've been able to just apply that to my real estate career as well. And then as far as logistics and actual day-to-day business practices, consistency. And I'll be honest, that's an area that I have not excelled at on content because whenever I get really ramped up and I'm busy and I have 5 or 6 pending transactions at the same time, I'm going, I can't post right now because if I get any more people reaching out to me, I don't know how I'm going to serve them with a level of excellence. But I also have noticed that when I don't do that and I slack off for a month, it takes me about a month to get to catch back up on that. So that's something that I'm actually really working on this year is just being consistent, no matter how full or busy that season is. And that's something that I've heard you preach over and over and over. If you're not consistent, you're not going to be effective. And I have witnessed firsthand my own consequences. That's very true.

Yeah, yeah, it'll slow down all of your momentum if you stop. Super crucial. So with that being said, what is your view and your perspective now? Like, if you take Naomi before working at Howdy and Naomi now, what is your perspective on content as a whole and in general? Like, you've done a lot of editing, you've done a lot of content creation for us, for multiple other businesses at this point. And you've seen success with their accounts too. So what is your perspective and kind of your strategy behind the content that you make?

It has to be authentic. It has to be real no matter what it is, whether it's podcasts, whether it's long form, whether it's short form, it has to look like you as the creator. So the videos I make, to be totally honest, people have bootlegged and copycatted so many of my things, and that's okay because again, full disclosure, I've taken ideas from other creators and used them too. But if it doesn't look like you, if you go through and you let ChatGPT write this full script for you and then you read it off and it doesn't actually sound like you, it doesn't work. People are not People are not so foolish that they're gonna believe that you came up with something that has never sounded like any conversation you've ever had with them. So just authenticity and finding a way to get whatever message you are trying to packaged up in a clear, concise way that sounds like you're the one saying it.

Yeah, I love that you brought up ChatGPT. And the use cases for it are changing every single day. I call mine Chad. What do you call yours?

I think I just call it Chat.

Chat.

I'm like, not very creative.

And so if Chad says something stupid, I'm like, Chad, you idiot, what are you saying? But yeah, it is obvious. And I think people can sniff it out more and more, especially the techs. People who use ChatGPT will know when some something is written by ChatGPT. I'll be watching YouTube videos and people are going through the stuff and I'm like, ChatGPT wrote all of that.

Yeah.

And then it develops kind of a weird, like, tension, at least between me as the viewer and the creator. And so I usually switch it to something else because I want to listen to somebody who is real, who is actually thinking and saying words that they wrote. Now I have used ChatGPT a ton to help me with a lot of things. I've experimented doing scripts completely word for word. I don't feel like they're nearly as effective, especially since people are getting so used to the AI content. And so let's talk about AI a little bit. What is— what is your daily workload include when you're using AI? How do you use it?

I use it in several different ways. A lot of the things I use it for are just to be a better steward of my time. I can use it— I'll use it from things on like making my grocery list down to how much of certain ingredients I need to buy. I will use it to reword certain portions of emails. I don't use it for real estate because, fun fact, If you are asking ChatGPT something that involves law, real estate, serious financial stuff, I can't tell you how many times I have seen it give blatantly wrong answers. It is not an expert on those. Even if you prompt it really well, it will give you wrong info. Um, but I mean, as far as a bit, how do we use it mainly for efficiency? Everything that we do here, we could do without AI. We can absolutely do it. We're capable I love it. We're smart. We have great systems in place, but it saves an abundance of time. So, I mean, most recently, the most out-of-the-box way that I've used it was to organize a brand story. I had never done a brand story before, so it was slightly daunting just because it was different and it was new. And I took the transcript from it because everything was jumbled up. We had speaker 1, speaker 2, speaker 3. A bunch of B-roll, and that needed to go from all of these separate files and assets into one cohesive brand story that captured just the essence of their brand and told it in a story form in a way that was going to bring value to, to the viewer and in turn help build their business further. But everything was just kind of all over the place. I could tell that when it was shot, it was shot with intention. But I still needed to find a way to go through and take it. And I could have chalked it up and just dropped things here and there. But instead I exported the entire transcript, dropped it into ChatGPT and was like, hey, help me organize this a little bit better so that it tells a story and it makes it a little clearer. So it generated a whole new thing. I went and organized it, re-exported the transcript again, helped it get— I got it to help me kind of cut out some of the things that were more filler and a little less value-based. And we basically use it for framework and structure. It's not the finished project, but it builds a rough foundation that at least gives you a really strong starting point.

Yeah.

I mean, other than that, a lot. So much. You can use it however you want. It's kind of the sky's the limit. It's just knowing how to prompt it. And that's just taking trial and error. I feel like we learn something new every day. Yeah. On the best way to prompt it, to give it— to give us what we need.

They're saying that AI is now going to be the next industrial revolution.

I believe that.

I think that is mind-blowing.

Yeah.

To think that we are getting to witness something that is— and like, I, I— okay, disclaimer, I was not alive whenever the internet started to become a thing. I know it's wild. Listen, 2001 was a wild year and a lot of things happened. One of them including I was born. But like being at the forefront and seeing this, I didn't get to experience— what is it called? Y2K.

Y2K. Yeah.

And so getting to experience this, which I think is going to be bigger than the Industrial Revolution, it's going to be bigger than the internet, is insane. So, so what do you think? Is going to happen over the next 5 to 10 years, because you see how powerful these tools are already, um, but these are literally the very first generation of what is to come. So have you thought about the future like that in any way?

I have, and I can see it going a few different ways. I'm not a Gen Zer, but like most stereotypical Millennials, I love Gen Zers. I think you guys are so fun because you guys are I don't know, y'all bring a whole new fresh perspective that I think has a lot of value. But you guys also, there's a deep craving and like yearning for genuine human connection because you guys were, you grew up with iPads and screens and all the things, you know, if you want to go stereotypical.

Minecraft.

Yeah. But There's also, to me, it's starting to get a little bit more clear that Gen Z as a whole is starting to understand, if I don't actually have genuine human connection with people, life feels really lonely and really daunting. So I think that there's a good— I'm hoping that there's going to be a good balance of finding ways to use AI in the way that I hope people intend to use it, which is to, hey, save me on the minute small tasks and free my time up so that I can engage in things that are deeply human and build those relationships and build those connections. Because I'm not worried about whether I need to handwrite my grocery list. Like I can, I can have the robot make my grocery list for me and go get coffee with somebody that, you know, my new mom friend who might need a little support right now. I can also see the pendulum swinging the total opposite direction where we lose human connection even more than we already have as a society. And I'm just kind of praying that people learn how to use it in the way that we find beneficial to do that, where we free ourselves up to do things that are deeply human and not depend on ChatGPT to be your therapist. Like, it's not qualified for that. Like, please do not take advice from the robot. Talk to a qualified person. Talk to a friend. I'm begging you. Yeah, please. It's just not what it was built for. But yeah, I think it should be used like a tool and not a crutch.

Yeah. Why do you think so many people are afraid of AI? Like, do you see a lot of realtors use it?

It's kind of a mixed bag.

Use it not in a like first grade level type of way, but actually use it to improve their lives.

It's a mixed bag on that one because there are some that they're just terrified of it. I don't think that there's been a day that's gone by in the last 3 months where if AI or ChatGPT is brought up, there are people that will just straight up be like, I am scared of AI, I don't understand it, and I'm afraid of it. And I think it's easy to be afraid of things when you don't understand them. I don't know if this is the best example, but like snakes, you can be terrified of snakes. But if you understand which snakes are venomous, which ones are most likely to try and be aggressive with you, or which ones that just need you out of the way, you're a little less fearful of them because you know how to navigate around them. And AI is really no different. If you understand what and how it can help you and how to use it to benefit you, what is there to be afraid of? And if you learn what it's capable of and are still afraid of it, then at least you took an opportunity to educate yourself.

Yeah, I agree. I think it's always important to, if you're listening to this, at least explore the options and see what it is capable of before you make a judgment or a call on whether or not you want to use it, because it's becoming so efficient that if you don't use it, then you will literally not have any competitive advantage in the next 5 years. So with that being said, 5 years from now, let's do a little bit of— I want to kind of get your vision on what your life is going to look like in the next 5 years. And then I want to zoom out even further to the next 30 years.

So my number one priority right now, I love real estate, I love Howdy, but my number one priority right now is my family. And I am in the next 5 years, if everything goes the way that I hope, I will keep using short form. And I'm trying to get better about long form content. Darren preaches all the time, YouTube is where things are going. And Full disclosure, I'm a little ADHD, so the thought of sitting down and making long-form content is not the most—

you're doing it right now.

I'm doing it right now, but it's not the most dopamine-inducing thing that I've participated in all day.

Hey, but it is the most trust-building thing that you will do all day.

I very much see the value. I have not been great in execution, so that's an area that I see the value in it, and I can either continue to see the value and choose not to execute and leave that as a completely unutilized tool in my kit, or I can stop being a dopamine chaser, commit to it, and hopefully help people in the process. I'm gonna be real honest, I'm not, I'm not somebody that's trying to sell 100 houses a year. I am perfectly content selling— I would say 50 would be my absolute top. I want to be very hands-on in every aspect of my business, and I want to be very hands-on in every aspect of my family, because God asks me to lay down this career tomorrow, it's down. I'm done. I'm out. And all I have is my family. And I'm not going to work in a way that in 5 years, when my daughter is 16 and driving and so close to like leaving my house and being away from me to go like live her own life, like, yeah, I'm not going to go through and sacrifice her childhood and the foundation of our family for a career, which is part of the reason I liked real estate is because I can go through and I can build something to where if she decides, I don't want to go to college, or maybe I want a couple years to figure out what I want to do, hopefully I can start teaching her real estate if she's interested in it and let that be an option and an open door. That way she doesn't feel some of the pressure that I know you felt it, I felt it, most people felt it. If you went to high school, you get presented with kind of a limited number of options. So in 5 years, I just want to keep building what I've started, keep using the tools that I've been using because they're working, and just honestly expand. Um, I also, in the next 5 years, I want to get my broker's license. I'd love to start a team. I don't want a mega team. I'd like it to be like probably maybe me and 3 other people in a perfect world and just build like a little, a little community. And as far as Howdy goes, man, I'll, I'll stay on this as long as I can.

So you want to be a broker?

I think so.

And open up your own brokerage?

Yeah. Or just at least have the option because I'm perfectly happy at the brokerage I'm with now. But I also have been in a professional setting long enough to know that things can change really rapidly. And I have always been a big advocate of putting yourself in a position where you're not boxed in. I refuse to build my business around being dependent on one company, one vendor, one person, because there's just too much volatility in that. If you're leaning on one thing other than the Lord and it falls over, you're going down too, sister. So I think I would like to get a broker's license. Just to even— just for that to be a viable option.

Okay, so that's 5 years. What about 30 years?

Oh girl, in 30 years I don't want to be working. I want to be retired. I want my job to be kicking it with my husband.

So how do you plan on retiring?

Real estate's a big part of that.

What does retirement look like for you?

Really? Well, I don't know that I'm going to be the best retiree. Um, my parents have kind of talked about moving back to Texas in a couple of years. And so we've all kind of been plotting on that compound. Compound. Yeah.

I also think it's important to note that it's not necessarily a biblical thing to not do anything, like to go sit on a beach all day.

I can't do that.

And so I just wanted to throw that in there because a lot of people's goal is to like, oh, I just want to be able to do whatever I want, not work. Not do anything, go home, watch a movie, go to the beach, and really you're fulfilled. Like the fulfillment of life, the fruit that you're producing is, is going to be nothing.

Yeah.

And you're going to feel very useless in this society and you won't have any drive to do anything. So and then you're just going to die.

Yeah.

Which in Ecclesiastes says basically like it's like chasing the wind and yes, why are you going to waste all your time on this because we're all going to die and it's not going to go with us anyways.

Yeah.

And so I think that's important to note as well. I think that's why that answer was the way that you answered it, because you don't want to just do nothing.

No, I can't. I can't do nothing. I mean, full disclosure, I started working yesterday at like as soon as I dropped my daughter off at school and I finally got off my last phone call at 10 p.m. and I don't wear that like a badge of honor, like, oh, look how productive I was. I worked 14 hours like God gave me an opportunity to serve his kids that he intentionally put in my path for 14 hours yesterday. And serving the Lord and following whatever his will is for me is going to look different over the years. But when I'm retired, again, part of the reason I got into real estate was because whenever my daughter is grown, you know, she gets married and has kids. I want to have put myself in a position to where if she wants to work and she wants to go do something and answer whatever call God has put on her life, I don't want her to have to worry about childcare. Be like, bring me the grandbabies, let them come kick it with me. Like, we'll go and ride around on the hooptie on the land and go hunt and just go swim. And I've— my goal is to build a legacy that deeply involves my family. Because at the end of the day, if I lost every friend I have right now, my husband would be enough and my daughter would be enough. And I would never do myself or the Lord the disservice of just boxing everyone out and only having them. But those relationships have to be at the forefront of my priorities because that's what the Lord has ordained. And he knows way better than I do. And I just hope that I get to keep, keep serving and pouring out and I'll just— yeah, I'll go wherever I'm called, but I ain't sitting still.

Yeah. No, I love it. So this morning I was reading in 2 Timothy. So Paul is basically writing Timothy, encouraging him because Paul is about to die at this point. And one of the first things that he says is to keep fanning the flame. Of what the Lord has put inside your heart, basically your passion, and fan the flame of your gifts. So what, what are some of the, the gifts that you feel like you possess that has kind of helped you with what you're doing now? If you're watching this episode right now, it's more than likely because you are somebody who is building a brand or a business. And if you want a chance to go all in on content because listen, 2026 is the year to do it. I've actually put together a free 5-day challenge. It's called 5-Day Build with Video Challenge, teaching you how to create content that turns into clients and leads. If you're somebody who is looking for some help in this area and wants to grow your personal brand online using video, check out the link in the description below. There is very, very limited spots. So make sure to claim yours today and apply for the challenge. Let's get back to the episode.

I got one of the most humbling pieces of feedback I ever could have thought I would have gotten from a client this week. She— we're in the middle of a transaction right now that has been like, I swear we pulled that transaction from the pits of hell because nothing has gone right throughout the whole thing. And I have never had to work so hard and so persistently to get a deal to the point that it's at. And she was really discouraged. I mean, we were on the phone and she was crying and I didn't know what to do other than tell her that we are in control of the things we are in control of. We have asked all the questions, we have done all the things and that I was not going to give up and that we were going to get this thing to the finish line. And she told me that she knew that God wanted me to be their realtor, which at first kind of threw me off because I was like, what? Where is this conversation going? But she was like, if it wasn't for you, we would have just quit. We would have cut our losses and just been done and given up and rented for another year. And she's a stay-at-home mom. She's got two special needs boys, and her husband is a disabled vet. So they're on a limited income of what they can afford. And the rental market here is so volatile right now. And she was like, "You have brought me closer to the Lord throughout buying this house, and I never would have thought that was coming." And so I kind of just sat down and chewed on that for a while, because it just wasn't what I thought she was going to say. I thought she was going to let me have it and tell me how hard this has been and how stressful it was. And she didn't. And so I feel like just being an encourager is something that I've been really good at. I am a lot of things, and one of them that I am the most is I am persistent. I do not quit. I do not give up. I have two speeds and they are fast and forward.

Where do you think that, that comes from?

Some of it, I think, was honestly my dad. A lot of it because he doesn't quit. He's no quitter. We like to— I totally got it from him. But he has this saying, he's like, I'm stupid like that. And it's like everybody else will see something and be like, gosh, that's a mess. I'm not getting into that. And I'm like, oh, I will, because I'm stupid like that. Because there's— and it's not for no reason. It's one of those things where, you know, these people didn't qualify for very much. I'm talking like We were looking for a house under $110,000 that would go VA, and we didn't know what we were going to find, but gosh darn it, we found it. And it took some persistence, and a lot of that very much came from my dad. It was embedded in us from a young age. When someone comes in, they ask for your help and you're capable of giving it to them, you need to do it with your whole chest. With your whole heart and don't give up and have a good attitude while you're doing it. And that's all biblical principle too. It's that, um, I think it's Colossians 3 where it's like, anything you do, do it heartily unto the Lord, not unto men. And even if these clients wouldn't have been grateful or appreciative or told me that they felt encouraged, I know that everything I did, I didn't do it so that I could get a pat on the back. I did it because that's what God's calling me to do right now. So I feel like I, I'm good at encouragement. Sometimes I do it in my own flavor and it's a little odd, but it is what it is. And I'm definitely— I got no quit in me. Like, other than that, I have no idea what I'm doing.

You just like to give. Have you given out a porcelain— what is it, a goose?

I've not given out a porch goose yet.

Porch goose, is it porcelain or am I tripping?

Okay, um, some of them are cement. Mine is—

mine is a cement goose.

I'm afraid to give somebody a cement goose because I'm afraid somebody's kid would pick it up and drop it on their foot or hurt themselves. Or, you know, if I walk out the door and I kick my little plastic goose, like, Gertrude might get her feelings hurt, but no one should be physically harmed. Yeah, but if I kick a cement goose It could be a bad day.

Wow. Okay. Well, are you going to in the future?

I might. For the right person, I might.

Okay. The last question I have for you today is what was— what is the best piece of advice that you've ever gotten? Because the people listening to this are people who are building brands and building businesses. So what would be the one piece of advice that would— that has changed your life and that could potentially change their lives?

Absolutely nothing is personal. We are really quick to get caught up in, you know, oh, Sarah said that my content was silly. Well, Sarah's probably got some stuff going on and maybe some insecurities that she's dealing with. And maybe you shed some light on something that she didn't— she wasn't ready to expose. And it doesn't actually have anything to do with you. We're quick to get our feelings hurt and, you know, oh, you hurt me. Oh, you did this to me. Nothing is personal and nothing has anything to do with you. So when you learn to just not find offense in what other people are doing, it makes it a lot easier. And that's been— I probably didn't word that super eloquently. I got that from The Four Agreements. And if you've never read The Four Agreements, that's another 10 out of 10. It's not a long read, but absolutely nothing is personal. Nothing has anything to do with you. The author of that book gets into kind of the depths of that, and he can explain it so much better than I am. But nothing, nothing's actually personal. Not one thing.

Fire. Absolutely fire today. Thanks for coming on the podcast. Where can people find you? If they want to watch your content, connect with you, or hire you as a realtor?

I am not— I'm not hard to find. You can find me on Facebook, Naomi Stark Richardson. You can find me on Instagram, homie.naomi.realtor. You can also find me on TikTok, which is also homie Naomi Realtor. And then I have a YouTube channel right now. I've got like 7 subscribers and 1 video up.

I was about to say, you better plug your YouTube channel.

I do. It's under @homieNaomi. Again, not super hard to find, but go give me a like, follow me around. You can at least be nosy and see what I'm doing.

Let's go. All right, thanks for tuning in for today's episode. I hope you found some value in it, and we'll catch you in the next one. If you've made it to the end of this episode, and I hope you enjoyed it, I wanted to encourage you to check out the rest of our videos, the rest of our podcasts. There's tons of educational stuff talking about building a brand. We bring in a lot of brands that are faith-based to dive deep into what it is exactly that is working for them, what is not working for them, just to encourage other people like you who are building brands. And so if this interests you, take a look at the rest of the channel. You'll also see I'm sitting right here in our content studio. We're located in the middle of Texas and we film tons of content. Content for businesses, entrepreneurs, content creators all around the state. So if you're interested in looking at more of our services, our website howdymedia.com is available in the link down below. Check out the rest of our stuff. Send me the word loyal on Instagram in my DMs if you made it to the end of the episode so I know and I can personally thank you for watching. So hope you guys enjoyed today's episode and we'll see you in the next one. Peace.