Want a Personal Brand? Start With These 3 Things Before It’s Too Late

Alright, alright, alright. Today we're gonna be talking about if you're a business owner who hasn't started creating content and you're wanting to do so, it's not too late, I promise you. And there's gonna be 3 things that we're gonna be going over in this video that's gonna be the blueprint on how you can get started that's simple, cost-effective, and easy to get into. So let's get right into it. Number 1, start simple. You don't need $100,000 in equipment to get started. Most of the time, people who are just getting started, I did the same exact thing, I'll use my iPhone for content. I'll get a $15 wireless microphone to plug into my iPhone and a tripod. And so you're now making content that it sounds good, looks good, and it's easy to set up and do for like $50 as opposed to going and getting a whole camera or paying a whole video production company, which there is a time and place for that. And we actually have one. So I'm kind of contradicting myself there, but I, I'm genuinely trying to help you out. If you're just starting, because normally if you're just starting, you don't probably have budgets to go and hire a professional team or agency to handle this stuff. So yeah, make sure to get a tripod. A ring light is great. I'm going to link a couple in the description, so make sure to check that out down below. And so the next thing we're going to do is we're going to sit down and kind of think about what it is that you're going to be posting online and what your brand is going to be perceived as. And so I want you to get out a piece of notebook paper and write down what I call your big 3. And these are the 3 pillars of your personality and your life. And so me, it's faith, business, and family. And so these 3 things make up basically 98% of everything that I do on a weekly basis. And so this is the type of content that I post about. I, I post about business content, I post about my family, and I post about my faith, which is like church and leading worship, all those things. I post about it because people get to know you as a human being and they don't just see you as a logo or a corporation or a business. They see you as a human being. And ultimately that builds the most trust out of anything else that you could do. And whenever you offer to sell something to them, or if you give them an offer, they're more than likely gonna say yes if they, if you've built up that trust correctly over time. The third thing you're gonna do after you get that figured out, you're gonna go research what else is working in your market and you're gonna start studying and learning what exactly causes these other videos in your same industry to go quote unquote viral. And at the beginning, viral can even mean a couple thousand views for you specifically. So don't get discouraged if you post 20 times and you only get a couple hundred views and one of the videos pops off. And so make sure to take note about that one video because your audience liked that. And whenever your audience likes watching it, the algorithm sees that based off of watch time. And if it's on YouTube, it's click-through rate and average watch time. And so if people are watching it and the algorithm sees it and it pushes it out, that means it's a good piece of content. And so take note of it and realize that on the next time you make a piece of content, try to mimic the same feeling, the same layout, the same structure, same title, same thumbnail, and just keep testing and getting better constantly over time. And the more you do this and the more you research and test, the better you'll get at making content because you're gonna be getting the reps and you're gonna be getting the experience to see what makes a good video. Another thing to think about is create content for the consumer and not yourself. So whenever you go out and make Instagram Reels, if you make 'em all about, hey, buy from me, buy this from me, I'm this, I'm that, I'm a realtor, I'm a business consultant, whatever it is, don't make content like that. Do the exact opposite and be completely transparent with your audience and just bring them value. All they want to do is either be educated or entertained. And if you can combine the two, that's even better. And so make sure to just give value, like just don't ask for anything. Give, give, give, give, give. And then at about 11 or 12 posts in, you can then start asking for stuff a little bit more often. And make sure whenever you do ask, make it very apparent, very direct, very simple and easy for them to click on the next step or the next action, which is called the CTA in this world. And that is whenever you're in making a video and you're like, hey, click this link to book a meeting with me, a one-on-one call with me, which by the way, in the link in the description, there's gonna be a lead, a, a link for you to grab a meeting directly one-on-one with me and we can go over your game plan and maybe even get you into our Brand Builders community. And so don't overthink this stuff, just get started. That's the best piece of advice that I could possibly give you right now. It's not too late. And so just get started, start learning, get in now before you're 3 more years down the road and you kept procrastinating fascinating, and then you're even further behind. You're gonna have to catch up. And so building a personal brand is the most valuable thing you could do right now for your business and even your personal life. And so just think about that. Take what I said today, implement it, and let me know in the comments how it goes and what you're excited to accomplish in the next few months. And so if you like this video, make sure to hit the subscribe button and we'll see you in the next one. Peace.