Attention is the most valuable commodity. Creators who monetize it through content earn passive income like real estate investors, staying visible and making money while they sleep.
The service that I sell is attention. If you think about it, I'm getting real philosophical here. What's been always the most like expensive thing in the world? It's never anything monetary. It's always information or it's never something material. Information, right? People pay tons of money for information. So that's information and attention. You could have the coolest product. You have a great service. You could do wonders for that. But if you can make money off of people's attention, you'll never go broke. Yeah, because you can work when you're not working. And that's something I think you understand being in real estate. It's like passive income. I don't want to have to be working every second for every dollar that I make. I want to sleep and wake up and I have more money. And that's what you can do with content creation because people are watching it at night and consuming it at other times. You become omnipresent. Yes, omnipresent. Exactly.
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