Daron PachecoCEO, Howdy Media · Brand Builder

What’s the secret to scaling your business? Is faith the missing ingredient?

8 Jun 2026 · 1 min

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1:03

In this podcast excerpt, the speakers discuss the pivotal role of faith—specifically belief in Jesus—in scaling a brand, describing it as the single most important factor for business growth. They recount how the co‑founders, Daron and his spouse Hope, launched their venture initially called Bites and Sights (later rebranded to Howdy) early in their marriage. The conversation highlights the trust and collaboration required to go to market together, the success they experienced, and the challenges of navigating a startup as a couple. The dialogue underscores the intertwining of personal belief, partnership dynamics, and entrepreneurial execution.

Chapters

He said, I want to learn the hat company. I want to learn how to grow a brand like you have. And I said, it don't— it— I said, I said, just one thing. And he said, what's that? And I said, Jesus is the first thing. And it's kind of like, you know, what's the greatest way to grow a business? Jesus. Okay, we're done with the podcast. Yeah, that was the— that was a 2.5-hour trip up here for one great answer. And that's where that's at. But, you know, No, it's so, so me and Hope went to market and we had great success.
I mean, how was that working with your spouse at the beginning? So Daron and I walked through that. We got married and you started Howdy. Well, at the time it was Bites and Sights at the very beginning of our marriage and that whole trusting in each other and working together like y'all probably went to market. How was that like working as a couple and just like navigating, like, this is what you feel like you're called to do, was she right on there with you, or was it kind of took some time?