Former Navy SEAL Shad Wright explains why SEALs say 'execute' three times before firing weapons or dropping bombs. He uses the ritual as a productivity hack: when you need to do something, say it three times and act immediately instead of procrastinating.
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This guy, Shad Wright, he's an old Navy SEAL, and he's like a motivational speaker and stuff now. But he has this, this clip that's went viral, and he says— he's talking about being in the Navy SEALs, and now he uses this in his— in real life. And I've heard people say it different ways, but this is, this is a good one. It's like a real motivational clip if you can look it up. But he goes, execute, execute, execute, you know. And he was talking about when they're gonna shoot somebody or drop a bomb or throw a grenade or something. That's what they, they say it 3 times. And he's like, that's how you need to live your life. Like, you know, you need to do something, execute, execute, execute. So just go do it. Like, I catch myself still, like, I'm conscious of it, and I'll be like, oh, you know, I'll do that later. It's like, no, I need to go ahead and just do it, get the ball rolling.