Daron Pacheco explains why his agency teaches clients to build revenue themselves instead of keeping them dependent on ongoing fees. The approach creates lasting capability for clients and positions the agency as a growth catalyst, not a perpetual cost.
It's teaching people how to fish instead of just handing them a fish.
Talk to them about that. I like it. Why?
So if you teach somebody to fish, they can go off. Once they know how to fish, they can go and catch their own food for the rest of their life. And so we are doing the same thing. We're teaching you how to do the thing and we're equipping you with the knowledge and skills to do said thing in order to go and make more money and not be dependent on somebody like us as an agency.
Yeah, because once you equip them with the skill, they're not going to have to keep paying you.
Yeah. And I think that's the most valuable thing for people.
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