Darren GoonawardanaChief Executive Officer & Co-Founder, Collectiv · Chief Executive Officer & Co-Founder at Collectiv

Winning With AI Means Redesigning the Work

24 Sept 2026 · 1 min

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0:45

In this concise thought‑leadership segment, the speaker argues that the most common mistake with AI is treating it merely as a tool to accelerate existing tasks—faster emails, summaries, and reports. While such speed gains are useful, they are not truly transformational. Because AI can now read, summarize, reason, predict, and act across systems, the speaker urges a fundamental redesign of work: some steps may become obsolete, decision points can be moved earlier in processes, and roles should shift from executing tasks to managing outcomes. The central call‑to‑action is to stop asking how AI can make current work faster and instead ask what work should look like now in an AI‑augmented world.

Chapters

The biggest mistake with AI is using it only to speed up the work you already do. Faster emails, faster summaries, faster reports. Useful, yes. Transformational, not always. The bigger question is this: if AI can now read, summarize, reason, predict, and act across systems, should the work still be designed the same way? Some steps may disappear. Some decisions may move earlier. Some roles may shift from doing the task to managing the outcome. Do not just ask how AI makes old work faster. Ask what work should look like now.