Tony Robbins on the Ultimate Secrets to Wealth, Mindset, and Success : 1250

You're listening to the Human Upgrade with Dave Asprey. Today's guest is someone I literally look up to because he's taller than me and for many other reasons, none other than Tony Robbins. Number one New York Times bestselling author, entrepreneur, philanthropist. For more than four decades, millions of people have enjoyed his warmth, humor, and just transformational power in Tony's business events, his personal development retreats, which I've had the honor attending multiple times. He's the nation's number one life and business strategist who consults and coaches some of the world's top athletes, entertainers, Fortune 500 CEOs, even presidents of nations. And interestingly, and you might not know this about Tony, he's the founder or partner in more than 30 companies, 12 of which he actively manages in a bunch of different industries, including virtual reality, Major League Soccer, top resorts and spas, companies with combined annual sales of $5 billion. And today, Tony's coming on the show so we can talk about his most recent book called Financial Freedom Playbook, where he talks about how he went from these incredibly scrappy stories as a young man building his business to this very unusual position of being able to manage a dozen companies at that level of performance. It's just about unheard of, even in the world of successful business. So we get to pick his brain. Tony, welcome to the show.

Thanks for having me on, Dave. It's a privilege to be back with you.

What made you at this point in your life where you've changed the lives of millions of people? Some of my favorite entrepreneurs cite your work as being what lit their fire. You've already had this personal transformation level to become an expert on the financial side of things. What was your motivation for doing that?

Well, there's only a few subjects that really impact the quality of your life in a significant way. Right. It's your emotions, it's your relationships, certainly your finances and your career. And so I've always actually taught these principles, fundamental principles. And I've coached Paul Tudor Jones now for, gosh, 24 years, I believe it is now. And he's one of the top 10 financial traders literally, in the history of the world. And so I've learned a lot in that area and I've thought about in this area. But when 2008 happened, I did extremely well because, you know, you make more money when things are burning down than when they're growing, if you understand what you're doing. But I was just devastated to see the number of people around me that were hurting. I saw people that had been incredibly successful financially just take gigantic hits during that time in their businesses and their investments. And it made me nuts. And I remember I kept thinking, somebody's going to do something. And two years later, around 2010, I saw this documentary and it was really a systematic breakdown. It won the Academy Award, but a systemic breakdown of how. How a small number of people almost took down the world economy. And then the punishment we gave them was to give them more money. So by the end of this film, you're either totally depressed or you're totally pissed off, depending upon your personality. I was the pissed off type because depression doesn't change much. And so I thought, what can they do? I'm just one guy. Well, I could interview 50 of the smartest people in the world because I've got access. I mean, literally the smartest people in the history of finance. Warren Buffett, Ray Dalio, Carl Eichleiner, Paul Tudor Jones. And so I thought if I do that, I can then figure out what's really working in the system. I can get an unassailable view of what it takes to succeed. And so I end up doing this 575 page monster called money Master the Game. I'm really proud of it. Steve Forbes said there was a Pulitzer Prize for an investment book. This win, hands down. We've got huge endorsements, great impact, number one bestseller. And I fed a lot of people because I donated all the money to Feeding America. So we fed 400 million people in the last four years, to give you an idea, and we're going to feed a billion over the next six. But I wrote Unshakable because in the midst of all this, I realized, my God, we have the longest bull market in history now. We were approaching it at the time. There's going to be a correction, there's going to be a bear. And if we're not smart, people are going to go right back to what they did in 2008 and they're going to get hurt again. And I don't want to see that happen. I wanted to write a book that somebody could read in a weekend. Literally a millennial who thinks they have too much debt and they don't think there's a future. And I want to show them exactly how they can succeed. And somebody on the other end, you take a baby boomer that it thinks it's too late, and showing them that you can still become financially free. And so that's why I wrote the book. And I'm really proud of it because it's not me. It is the works of the greatest investors in the history of the world. And the only part that's me is the psychology side, which very few people would argue that isn't my expertise the last 41 years. So it's a beautiful combination. And I found just tremendous stories of people changing their lives as a result of this. And this book also. I donated 100% of the profits. So we're going to feed another 100 million people over the course of this. So anybody who picks up the book for themselves will also feed 50 families, which I'm really excited about.

Now you have the book broken down into three sections and you talk about wealth. There's a playbook. But the area that's most interesting to me is the psychology of wealth. And Tony, the reason that's interesting is that when I was 26, I made $6 million, which was awesome. The company that held Google's first servers. When I was 28, I lost it because I did not understand the psychology of wealth. What do people do wrong when they think about wealth or when they have emotions around wealth? What's getting in our way?

Well, we all have a 2 million year old brain, right? And that brain is not designed to make you happy. It's designed to make you survive. And it deals with money issues like survival. There's no saber tooth tiger that you got to go run from now. So now their brain worries about life and death. Oh my God, do I have enough money? What are people thinking of me? And it has these insane reactions. And so, you know, part there's a whole chapter in the book that's all about the biases that we have that show you that your own brain is the, probably the biggest challenge of becoming wealthy because you have all these conditions in your own psychology. There's, you know, confirmation bias. When we believe in something, we don't look to disprove it. We live to prove it to ourselves. Well, in investing, that's disastrous. You talk to Ray Dalio, he'll tell you his number one thing is to find educated people who disagree with him violently. And he wants to interact with them because he wants to see what they're seeing that he's not seeing because he knows he can't see it all. You know, it's our nature as human beings to think in terms of recency. You know, oh, this is going well now. So it's always going to go well or it's going terribly now. It's always going to go terrible. There are seasons, there are Economic seasons, and they come around every 20 years. There's cycles that are shorter than that as well. But if you understand that winter always comes. Some winters are long, some are short, but they come in other words, one of the facts that most people don't understand around investing, it keeps them from investing, is, oh, my God, you know, I don't know when's the right time to do it. You know, the market has been up for a long time or the market's due for a correction. Well, 5% of the time, the market in every year, on average 5% of the time, the market hits a new record. So when you hear a new record, new record, new record, it's about once a month. So you get an idea that's true over history on an average. Now, sometimes you have long periods without it and longer periods with it. And what people don't realize is there's also a correction. A correction is a technical correction from a high of 10% drop or more up to 20. Once you hit 20, it becomes a bear market. And so these corrections happen Every year since 1900, on average, every single year. And here's what's crazy. The average correction is you lose 14% in the short term. So if you react, you're going to lose your money. But if you stay in, like I'll give you an example two years ago, you probably remember in January of 2016, we had the worst stock market opening in January in the history of the stock market. $2 trillion melted down. You know, they went to Davos where all the wealthiest people in the world said, what do we do? You know, the market's down 9% in January alone. And, you know, they asked, you know, Ray Dalio, the greatest hedge fund investor in the history of the world, what should we do? And he said, don't panic. There's, there's one of these every year, you know, and it's, we're not. 80% of those, by the way, don't become bear markets. 80% don't. So he said, you know, don't need to panic. And he actually said on CNBC in the middle of this panic, read Tony Robbins book, he said, I did an interview with him and I showed you exactly what to do in the situation. So if people understand that our minds are not going to help us, we have to direct our minds. And the best way to do it is to understand that there are cause, effect relationships that create regular patterns. And just like there's seasons, and we know the order of the seasons, we know some are long Some are short, but they don't. You never skip winter, right? And you know that winter isn't forever. It's followed by springtime. So look back at 2008, 2009, the market drops 50%. People are in total disarray, freaking out. But if you didn't freak out, what happened in the next 12 months has happened in every single bear market in the history of the United States for centuries. And that is, it becomes a bull market. So we went up 69% in the next 12 months. Right after that, if you didn't panic, if you get on, if you, you know, put your money in the market on the worst day, like an hour before the crash, you're up 300% right now. So it's just ridiculous that people don't understand. So I wrote this book to be a financial playbook for anybody to say, here's how I go from where I am to where I want to be, and here's how to get my mind so that it's helping me instead of hurting me. And here are the strategies of the best investors in the world.

You talk about having buckets. What are the different buckets that people ought to be thinking about with their money?

Well, there's two financial decisions. One's a financial decision, one's an investment decision that are the most important. And the first one is the most basic. And we all know it, but not everybody does it. And that is you've got to decide to become an owner of businesses, not just a consumer. You don't want to just own an Apple phone. You want to own not just Apple, but you want to own the companies that are the strongest in the world and that have the opportunity to grow at the highest. So first you got to decide, I'm going to be an investor. And the only way to do that is say there's a percentage of what I earn that I'm going to set aside to invest. No matter what, I'm going to take it off the top. I'm never going to think about it again. I give you an example of Theodore Johnson, who's a UPS driver in the 50s, and he never made more than $14,000. But a friend of him pulled him aside and said, I'm going to make you a wealthy man. He said, we're going to take 20% of what you earn to make it a tax, a wealth tax. He goes, I can't give up 20% what I earn. I can't live on the 14 grand I got right now. He goes, listen to me. Once if the government came in and said there is a 20% tax, you'd say, I can't pay it. I can't pay it. And you'd pay it. He said you'd adjust. He said once you adjust, your life will change. Well, this guy never made more than 14 grand a year. Retired with $70 million. True story. And he gave away 35 million while he was alive because he became an owner, not just a consumer. So that's the first decision. Now I want to answer. Your second decision is the one you're asking about. The most important investment decision is your asset allocation. It's a technical term in investing, but all it really means is you don't want to put all your eggs in one basket. Any idiot knows you've got to diversify. Well, where do you diversify? Well, the first thing you got to do is realize some investments are more secure, but more less risky. Investments that are more secure tend to give you a lesser return. They still give you return. And if you're willing to do things through time, that lower return is safer and will give a great return, then there are things that have more risk to them. We call them the risk growth bucket. Those are things like real estate or stocks that can go up unlimited number amounts. I mean, if you invested back in 1974 and Walmart, when everybody, the Wall Street Journal, everybody's saying this guy's out of resources. And they were wrong. And you put in 1,000 bucks, it's worth 25 million today. You never did a single thing. So there's unlimited upside on that potentially. But there's also unlimited downside. The company could go bankrupt. The real estate could be worth a. Could be worth a little. So you have decide how much money do I put in Low risk environments, kind of a security bucket where it'll grow slower but more likely. How much do I put in the higher risk areas where I might have higher growth, but I also could lose it all? And that has to do with many factors, but a couple of them are. Number one, how soon do you need money? If you're young and you're in your 20s, you can make a lot of mistakes and still make up with it because there's so much time. If you are, you know, somebody that's, you know, getting your five years from retirement, then you can't afford to take the same kinds of risks. That's number one. Number two, you got to know what your risk tolerance is. And everybody thinks they have great risk tolerance. But as you know, people go to my Seminars, we often play games. They have a game where I'll just suddenly say to everybody, stand up. And I'll say, make change with other people. And I reach into my pocket as this. I'm making change. So they know what I mean by it. And then for five minutes, while songs playing, the three minutes, they exchange money. People reach in their pocket, and some people take out a buck and some take out 10 and some take out 100. And this exchange happens. And at the end, I just move on to the next subject, and invariably somebody's pissed off and they raise their hand, they go, I want my money back. And I said, what are you talking about? That Guy's got my $100 bill. I took out $100 bill, he took out a dollar, he gave me a dollar for a hundred dollar bill. I want my money back. And I said, well, first of all, who said it was your money? Second of all, who said the game's over? And third of all, why the hell did you give him $100 for a buck? And why? And if you're stressed over $100, you're never going to make it an investment because you're going to lose more than $100. At times, all investors lose money. So how much? You know, what's your real risk tolerance? Because you don't want your investments to make. You have more stress. You want the investing, so you have less stress. And then finally, the third one is, what's your access to cash flow? So, you know, you and I are at a stage of our lives. We've done very well. We allow access to cash flow. We can afford to take more risks. It doesn't make or break us. But if you're an earlier stage or a later stage, you know, the cash flow, you have to make the decisions differently. So are you going to do, you know, 70% security, 30% growth? Are you going to do 30% securities, you know, 70% risk growth? These are factors that are more art than science. And I encourage people to get with a registered investment advisor, a fiduciary, it's a big word. But, you know, most people don't realize that of the 310,000 financial professionals, of which there's 200 names for wealth manager, individual wealth manager, you know, advisor, they got all these terms. 90% of them are brokers. And there's nothing wrong with a broker. The only problem is they're just a salesman. So they don't necessarily have the skill. They are taught what to sell. They're incentivized to Sell the things that the company makes the most money on. And these companies are not bad. They're designed to bring the most value to the shareholder, not to the investor. And so they're going to take care of the shareholder first. And so the way they do that is with massive fees. So really, what we're really talking about here is understanding how does the system work so you can take advantage of it instead of it taking advantage of you.

All right, so that's covered in the book. But there's another bucket that I hear from a lot of my millennial friends. They're saying, look, I can put money in the stock market, and I might make money over time, I might lose it, but once I have an experience, no one can take that away. So I'm going to invest in the experience economy. I'm going to go on vacation, I'm going to spend on even education. How do you balance that? Having the experiences that make a life worth living, even going to Tony Robbins, you know, unleash the power within. You know, do I invest in that or do I invest in the stock market? How do you advise people to balance that out?

Well, I look at it. You know, people ask me all the time in interviews like this, you know, what's the greatest and what's the worst investment you've made? And it's easy to describe the worst investment, but the best investment has always been me. I asked that question. Warren Buffett. Warren Buffett says, what? Best investment I've ever made is you. And I said, what do you mean me? He goes, what you do? And I said, what's that? He said, I went to Dale Carnegie. He said, without that, without my ability to influence and communicate, he goes, all my other ideas will be worthless. So I always, and Jim Rohn, my original teacher, used to always say, the greatest investment is the one in yourself. And I believed it, and I've done it in myself. But I also think at the same time that, you know, you need a security bucket. A certain percentage you're going to put, that's less risk. It'll grow over time. You need a growth bucket, and you need a dream bucket. And I look at the investment side and say, look, if you're going to set aside, you're going to say, I'm going to save 10%, 15%, 20% of what I earn. I'm going to put it in a bucket and then decide where to invest it. That first stage is, the most important stage, is committing to making sure that those numbers are there. But then I Look at it and say, what's my dream bucket? What's the stuff that's going to give me juice? Like, you know, I know some billionaires that literally, they. They cross examine their wives still over and their kids over what they spend them. It's. They couldn't. They could spend, you know, a million dollars a day and never run out of money, you know, in several lifetimes, but they're still in that tight place. They're still in the place where they haven't really figured out how to enjoy their life thoroughly. I believe that you create a dream bucket. In my dream bucket, I put little things and big things, little things like tickets to be in the front row at the, you know, the seventh game of the NBA championships. You know, that was. It was a goal years and years and years ago. Now it's a regular experience for me, right? Or I was going to charter a plane to go on a vacation. I have my own plane. So you start with some of the small ones or certain amount of money that I could just give away. You know, I want to give away 5,000 bucks a week to people on the street to. I want to give waiters and people $200 tips. I just want to fun and light people up. So I came up with all these little fun things. And then what I did is whenever I have a success in my growth bucket, my risk bucket, where you have a bigger returns, I put a third of it in my security bucket. So it keeps growing faster. I put a third back in. So I'm using the house money on my growth risk bucket and I put a third in my dream bucket. Or I want to add some really big hits. I take a big hit and say, okay, I'm going to take this and I'm going to buy the plane. And, you know, I sold one of my companies for a couple hundred million dollars and said, you know, I got everything I want. Well, maybe instead of chartering, it's time to own a plane. And it changed the quality of my life in some way. So that was kind of dream bucket. But what goes through your dream bucket? Things that are not investments. Like even my resort in Fiji, which now is a great investment, but in the beginning it wasn't. It's like when people buy, you know, antique cars and call it an investment. You're full of shit. As soon as we have a downturn in the market, that $150,000 car will sell for 35 or 40 to somebody else. Right. You know, it's. That's just how it works. But so you don't put investments in there. You put the things that are going to give you life experiences that you love. And they can be little things that cost 100 bucks, a thousand bucks, they can be bigger things, but I really believe in having those be funded by victories as opposed to funding that first. And when it comes to my own self education, I don't look at that as my investment money. I just look at that as a must. You know, I've, you know, I've read 700 books in the air of human development, psychology, physiology. You know, I was reading, I didn't read a book a day, but I was reading about one every four days because I took a speed reading class and went in and then I started listening to audios like crazy. And it's just the never ending process of education to me that gives me the edge. And I'm always looking for the edge. And you know, the people I bump into, same as you Dave, is always people that are usually the best in the world of what they do because they're always looking for that edge. That's what makes them the best. They're always hungry or there's somebody who's hungry because they set a new goal or they've had a big challenge or going through a divorce or they started a new business or their kids have gone to college or decided what to do now. And now they look at their life in a new way and they want new answers. That's when people tend to come to me and I think they come to you as well.

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When I was younger and I did not have financial wisdom, I didn't do any of that stuff. And it was only when I had some really serious health problems that I said, I'm putting 20% into my own biology.

Yeah, that's awesome.

Into personal development and Having made the $6 million, I looked at a friend and I said, I'll be happy when I have $10 million. It was such an asshole thing to say, but this is a friend at the same company everyone was driving, BMW. We'd all made at least a million dollars, but it was one of those things where I still hadn't got on vacation in a long time. I wasn't taking the basic self care things because you get caught up in that. What's the Tony Robbins hack for? Not getting caught up in that greed mindset.

I don't know. I think everybody's different. I've never really been driven by the economics. I know that sounds crazy because I've done well financially, but it's never been my gig. My gig. I Love having quality things and I admire and respect people. Quality, craftsmanship and things of that nature. It's always been about people for me. It's always been my mission. And I think people that get into business just to make money, you can make money, but rarely do you. If you're just doing it to make money, I know it's not for you, Dan. You live this life of trying to find answers for yourself and you spread them to other people. I've lived this life looking answers myself and spreading to other people. And I think in the beginning, you don't make money in business anyway. All the money goes back into it. So unless it's a passion project, unless it's truly a mission, it's hard to do extremely well. So my hack for that is to get around is give money away. You know, I did a whole chapter, as you know, in the book on unshakable to show people the science of this, that what actually gives you joy. When people say, you know, money doesn't give you joy, they don't know where to shop because as you said earlier, you know, if you buy things, they have a very limited time period of enjoyment. And it's different everything but, you know, usually six months a year into something that was new and gorgeous, you don't have the same feelings for. But the thing that lasts more for enjoyment is experiences. As you already noted, experiences live with us. They can live with us for decades. And they really, especially if it's a transformative experience. But the most valuable thing, it's even more than experiences is giving. Because they've shown with today. They use technology where they can read the biochemical changes in you minute to minute by monitoring your saliva and what's happening in your biochemistry. And there are transformations that happen when you give. You know, you're not giving to get. I'm not talking about a trade. You know, when people give and then they don't get, they're mad that that was just a trade. There's nothing wrong with trading, but it's not going to make you happy. But when you give, like they did studies where they somebody buys coffee for. They spend 20 bucks and buy coffee for the next three people line at Starbucks, which I hope 20 bucks covers. I don't know if it really does anymore. But the point is the joy they get in buying this for these total strangers. Just 20 bucks will usually ask multiple days. Whereas the thing you buy, you might get a hit when you get back in the car or something again for a few days. But it doesn't have the same lasting capacity for that. And it can be with small amounts of money, much less big amounts of money. I mean, in my own life today, the goals that excite me, you know, are not like, you know, unfortunate. I got a plane, I'm here, another plane. That stuff, that part doesn't do it for what doesn't it? I'm going to feed a billion people, you know, a billion meals. And now I'm doing an X prize to have a billion people around the world fade sustainably. You know, I'm providing 250,000 people a day with fresh water in India. I'm going to get it to a million. And, you know, it's saving lives every day. These kids die of waterborne disease. It's so easy to solve. You know, I freed 15 or 100 girls. I'm going to free 10,000, but in the last three years alone, 1500 from slavery. There are more kids in slavery today and more adults in slavery today than any time in history. Smaller percentage, but a larger number of people. And when I've been able to, and I've gone into cover and done that, and seeing that I can use my resources to take these children that were tied to a bed, forced to do unmentionable things and now they're free. I mean, I have a plane, so I'm conscious, okay? I'm flying a plane. I got a carbon footprint. So I did my homework, say, how much is that? How many trees do I need to plant to balance it so that I can do what I did in the last, what it's been six and a half weeks. I went to 15 cities in eight countries. North America, South America, like Vancouver, down to Brazil, back to Vegas, over to Scotland one day, Italy the next day Russia for 26,000 people. The next day Serbia, From Aar the next day, 20 hour flight down to Australia for another big event. I couldn't do that without a private plane in that time period. So it's like 3,000 trees is all it takes. So I planted 5 million. I'm planting 100 million trees. I'm more excited about these things than any toy you could give me. And I know that when people taste this, when they have experience of this, I know it sounds bullshit, it'll change you. But the reason I'm able to do it is because I gave a dime out of a dollar when I had no money. If you don't give a dime out of a dollar, you're not going to get 10 million out of 100 million or 100 million out of a billion. Not a trillion years, you're not going to do it. So people hear this stuff and they go, oh, yeah, that's great, but you're doing well. I'm doing well because I did this. I did this when I had no money. I took all the money I had and gave it to somebody. And it was one of those days where I just was inspired. I was touched by it. It was actually interesting experience. I was struggling in my business, you know. You know business well enough to know most guys and ladies overestimate what they'll do in the first year, and they underestimate what they can do in a decade or two, like you and I have done. But it's like, I remember I was so frustrated and I'm like, nothing's working. And it was midnight. I was driving down the 57 freeway in LA in the middle of the night. This area near Pomona, not a nice area. And I was like, what's wrong? And I pulled over the side of the road and I kept these physical journals. I still have the journal. I wrote on one page, the secret to living is giving. And I just started crying. And I realized when I started I was all about giving. But then I got frustrated and got caught up in the business stuff. And I wasn't really tied to that. And then. So that started me on a change. And then I was still struggling, though. And I remember about, I don't know, maybe three months later, I was in Venice where I lived. I lived in this 400 square foot bachelor apartment. You know, I was sitting there feeling sorry for myself and reading, you know, watching TV and then looking at my bills and going, holy shit, I have no money to pay my rent. And I had, I don't know, like 21 bucks, I think it was. And so I left my car because I wasn't gonna pay to pay for parking. And I drove three miles to this place that was on the water where they had all you can eat salad bar. And it was El Chorito, if you're familiar with it, like tacos and all that shit. I figured I'm gonna load up for the winter here, right? You know. So I go in this place and I'm loading up, eating tacos, burritos, salad. I'm just loading up. I think it was like 5.95. I figured I could probably make it here like three more times, you know, as long as I don't spend any money on gas. And this beautiful woman walked in the room. I couldn't help Knowing she was gorgeous. But then I was waiting to see the guy she was with. And I looked and the head of the guy was down at her waist. It was clearly her son. And he was, I don't know, probably nine years old, something like that, probably in the fourth, fifth grade. And he wore this three piece suit and tie and he held the door open for his mom. And then he went over, I'll never forget, he pulled the chair out for her and he stared into her eyes and he was giving her so much presence. There's something about it just deeply moved me. And so I got up, I paid the bill and you know, so if I had 21 bucks or whatever, I had 16, 15, $14 left, whatever it was. And I walked up this little boy and I didn't look at his mom and I just said, I just want to meet you. My name's Tony. My name's Charlie. He says, and I said, charlie, I said, tell me something. I said, I just want you to know. I see you're a class act. Who taught you to do that? I mean, I saw you hold the door for your lady and holding up the chair for her and you're taking her out for lunch like this. And he goes, well, she's my mom. I said, that's even more impressive. He goes, no, but I don't have a job yet. He said, I can't take her to lunch. And I didn't have a plan to do this. I just instantly said, yes, you can. And I reached in my pocket, I took all the money out in the world, 15, 16, 17 bucks, whatever it was, slammed it down the table, changing all. And he looked at me, his eyes are like giant, like garbage can go, I'll never forget. And he smiled at me. He goes, what is this? I said, that's for you. He goes, I can't take this. And I said, yes you can. He said, how come? I said, because I'm bigger than you are. And he just giggled like crazy. And I wasn't doing it for the woman. I just shook his hand and I walked out. But I didn't walk out. I like skipped home. I mean, I probably looked like a total dork because my car wasn't there. But I was like, I had no fear, I had no worry. It was the first time in my life where I was beyond scarcity. And I remember I went home, had no plan to figure out what to do the next day to eat. I went to sleep happy as a clam, just like I was euphoric. And I couldn't figure out why. And I woke up the next morning and it hit me. I don't have any money, I don't have any food. But you know, look, I got food in me, I could fast for a few days and I can go back to the restaurant. I got my whole plan going. And then the snail mail came. You know, the old fashioned mail. There wasn't the Internet in those days. And a guy that I'd been chasing for six months that when he had no money, I loaned him 1000 bucks. And it was a huge amount of money from Eben. He didn't answer my phone calls. And I opened this letter. It is from him apologizing and giving me 1200 bucks interest as well. And in those days that would have kept me going for three weeks, right? You know, a month. And I'm reading this letter and got this check and then I just started crying. But it was not sad tears, it was beautiful tears. It was a day that I will never forget as long as I live. Because I thought to myself, what does this mean? And I don't know if it's true, but I decided what this means is I was rewarded because I didn't do things for stars on my chart. I didn't do it for acknowledgement. I didn't do it because I had the money. I did it because I knew it was right. And I did it with no fear. And I can honestly tell you I've had, you know, I got, I actually have 54 companies now. We do 6 billion in business. But along the way, it wasn't all an easy task. And I can remember being near bankruptcy multiple times. But I never went to that place of fear again since that day. Not because I didn't have challenges. It's just like once you give it all, you know, when you have nothing and you realize there's more than enough, it changes you permanently. And so I say to anybody who's listening, one of the most powerful changes you can make is to give now, not to wait. Do get some gift that's so effing big. Like I remember I came up with this idea. I was supposed to speak at this high school in Houston or this grade school in Houston. And they've been using my material for a year at every grade. Kindergarten, first grade, second grade, all up sixth grade. And the sixth graders only been able to do it for a year. The other kids were going to get it for multiple years. And I just on the spot said, you know what? I wish you all to go to College if you want to. So I will pay for your college education for every one of you. And there were 75 kids there. And I said as long as you keep a B average and I'll help you get a mentor to do that and as long as you give me 25 hours of community service. Because I didn't go to college. But I wanted them to have a compelling future going to college. And I knew that if I could get them to stop being people trying to get from other people, but someone who was there to give, that would change them even more. I lost half of them the first year because their parents objected single moms to the kids having to do any community service. You can believe that the balance I kept 98% of my lost 2 all the way through college. And some of them are now, you know, doctors and lawyers and. And a couple other of them are how their own businesses. And it's just beautiful to see. But again, when I did it and I commit, I wrote a contract, everything else, I didn't have the money. So I like this is a pretty big commitment. But then because I committed to it, the money showed up and I found that to be true. That's how you create a life as opposed to manage a life per se. And that's what I believe most entrepreneurs do anyway.

That is. It's profound. And at the beginning of that, you mentioned that if you're in business with a goal of making money, that you're probably not going to do a very good job of it. And I might add, you probably won't like your life while you're doing it either. Man, I wish someone had told me that when I was 20. That would have been helpful. But I finally got it. I was maybe a little slow to understand that, but I didn't start Bulletproof as anything other than a blog to share the stuff that I wish someone had told me. No idea it would turn into the company it has today, but fashion project.

Beautiful.

Yeah, happy to make it happen.

Cool. Yeah, it's better.

And Tony, throughout your life, you've at least all the stories you tell. You have like a sparkle in your eye. You have this just ebullient energy of joy. And you talk about times when you've turned it on at various points. And I know because I've seen you backstage, you are very conscious about managing your energy, more so than probably 99.999% of humans. And you just talked about that crazy travel schedule. It helps to have a private jet, of course, but even then that Beats the crap out of you biologically. What do you do to maintain that level of energy? Be on stage jumping for 14 hours a day and hop on a plane and do it again the next day? Like, give me some of your biohacks here.

Everyone wants so many. You know, you and I share so many as well, of devices that we use. But, you know, I have a group that I work with. I've had the privilege of working with a lot of Olympic athletes and, you know, some of the greatest on Earth. And as a result, I've gotten it hooked up with the best trainers and with the best people to measure. And there's a group of doctors that's based out of Tampa that work with a lot of these top Olympic athletes. And I had them come and measure me a few about a year ago. And they had this device they put on your chest that's the most advanced of its type in the world. It's like $65,000. And it measures everything. Heart rate, availability, acceleration at a level that's so precise and it's giant. So I had this on my chest for the four days, and on the first day, I looked out at them after, I don't know, about two, three hours in, and their eyes are this big, like garbage can cover something. Is everything okay? They go, it's okay. We just never seen like this in our life. So in the end, they told me, I burned 11,300 calories in nine hours. Now, to give you an idea, I went 12 hours. The battery died. So it didn't measure the last three hours on me. And he was explaining to me, I said, how is that possible? He said, that's two and a half marathons back to back at a run walk pace. And he said, tony, it's not just you running up the building and running around. He said, the minute you got ready, when you were beginning, your calorie intake exploded from the way you use your mind. Yeah, your mind could changes it as well. So that's the first, second thing they found was that I jumped over a thousand times in one day in those nine hours. I did more than that because it's 12 hours. And he explained to me, I'm 282 pounds. So every time you come down, it's four times your body weight at impact. So he said, tony, you have a thousand pounds. At a thousand times, that's a million pounds of pressure. So they went and did my bone density and they showed me the chart and they go, this is humans. This is Olympic athletes. This is Something we've never measured on earth called your body. Because a million pounds of pressure every day has put a level of demand that has made my bones so effing strong and thick. I've never broken a bone in my life. I, you know, you know from being an athlete that when you run, if you run with a friend, there's a point if you're running fast enough where you can't speak anymore because you build up lactate. Once lactate gets to four, you can't speak.

Right.

I was nine hours into it and my lactate was 12 and I was still speaking. So I tell you that as a background to what I put this body through, what they wrote at the end of the report is 99% of people will be in the hospital or dead at the end of this process. And that was one day of the multiple day program. So I have all these hacks, some of my favorites. You know, again, you're familiar with some of these as well, because you and I have shared these before. But I think that from standpoint of you look at your body and figure out what do you need. One of the biggest breakdowns in your body is inflammation. As we all know, inflammation is where everything starts, the breakdown starts. So I'm a very big proponent of cryotherapy. You know, I put my body in, you know, 200 minus 240 degree Fahrenheit temperatures and in three minutes on there, when I was a football player, you know, I'd load myself up with ice every 20 minutes, it'd be burn like hell. You know, it took me an hour, hour and a half to get everything working. In three minutes you're done. And now, as you know, you can go to so many locations where they have them, you don't have to own one. You can pop in. I'm fortunate to own them myself, but I do that three times a week and I and during an event, I do it each day to take that inflammation down because the demands of inflammation is huge. I have a PMF machine. There are many on the market, but I have one that's solid state. And if you're not familiar with it, it's a electronic magnetic frequency that is put into your body by this device. In Germany, they use it to destroy cancer cells because healthy cells have 80 microvolts and they have a thick outer cell. Cancer cells, because they're multiplying so rapidly, have a very thin outer cell and they're only 20 microvolts. And so when this electricity hits it, it literally explodes them. And so it's used for that in this country. It's used in order to put voltage into the cells. And you and I both know the quality of your life is the quality of the health of your cells. They also make up the organs, make up the systems, makes up your body. So it literally puts the voltage in. Now, there's a lot of PMF machines out there. Some are really weak, some are really strong, and you'll jolt the hell out of you. But the one I work with is our group out of Atlanta, Georgia, and they're the only ones I know that makes a solid state. It's phenomenal. But I take one on the road.

They've been on bulletproof radio before. I've got one behind me here as well.

Perfect. They got somebody on the name of the company. What's the name of the company?

Pulse centers.

That's right, Pulse center. You do a fantastic job. And then thirdly, I have a hyperbaric oxygen machine. Full blown glass. I have it in my home to give you an idea. And I do that. I do groups of 40 hours. I turn on TV, program, I watch and go for 45 minutes. I've got a protocol that I do that gives me that kind of strength.

I've got the soft chamber back there. I don't know if you can see my camera. And my hard chamber's downstairs. So. Tony, I love it, man.

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I know you have more, more toys than I do, but I want the audience to hear. Man, you, you kick ass. But it's conscious, right? So what else do you have going on? Like it's not just an accident. You are a freak of nature, but you're an amplified streak of a freak of nature, consciously. And that's the mindset that's so valuable. What else are you doing that the audience would just want to know about?

I think. Well, I think you're well aware that I've always, even before I had cryotherapy, I have cold plunges in all my homes. First thing I do in the morning is I go in 56 degree water. And when I'm at my home in Sun Valley, I go right into the river, which is usually about 38 degrees. You cannot believe the difference in your body. It feels horrible to get in. There's never a day where I go, I can't wait to jump in this cold ass freezing water. Never a day. But I don't negotiate with myself. It's not only a health issue, it's also teaching my brain that when I say go, we go. I don't negotiate with myself. So I do that as well. I do a variety of different types of body work. I take a chiropractor with me on the road to give you an idea. So I look at any tool I train with. A Vasper. I think you have a Vasper as well. But I also use oxygen deprivation so that on all the hills I have no oxygen. So you know, they did all those tests I told you about. And then four months later I went and did it again after doing my new regimen of workouts. Osteo Strong's part of that as well. To build Muscle, and I had 20% greater output with the same, you know, heart, heart demands. So, you know, I'm continually seeing how do I make it stronger. And I'm 58 years old, and I'm stronger. I can lift more, I can run faster. I have greater stability in my back and spine, better flexibility than I did when I was 26 and in pain every day of my life. So I'm always looking for answers. And I do stem cells. I do cord stem cells three times a year. You know, Bob Harari is my partner in Cellularity, and we raised a quarter of a billion dollars to start that company. He is the number one genius in the world in that area. So. And we're very excited about the breakthroughs that we're bringing in that area because I just got back from the Vatican, where we had the regenerative health conference there, and I was the cleanup speaker. So I got to be there for the whole training. And there are things happening right now, again, that you would think would happen 30 or 40, 50 years from now that'll happen the next three or four or five years that are already in phase two trials of the FDA. So there's some exciting stuff coming, you.

Know, Tony, that Vatican trip you were on with Peter Diamandis, I was scheduled to go, but it conflicted with my daughter's 10th birthday, or it was my son's, whatever it was. But I missed it for her birthday, and I missed one of your big events for another kid's birthday. I tell you, man, that sounded like the most epic thing ever to be able to spend a week working with the top stem cell people and all, because I know that you're dialed in on that stuff. And for all of the listeners right now, Tony and I both spend large amounts of money on this stuff. I believe it's the most important investment you can make. Even if you read Unshakable, if you're feeling like crap all the time, you're in pain, the way you and I both were as young men, you can't put a price on removing that pain. But in my mind, if you take the money that would have gone into your risk bucket and you put it into your biology bucket until you're at least minimum, acceptable performance, I think you're doing it wrong. Would you agree with that?

I would agree, but I don't think you have to choose. I think we all have this mindset that says I can only do so much. It's like what I tell people is whatever you take off the top and automate you'll forget about and you'll adjust. And if you're an entrepreneur, you'll make more. You'll figure it out. Kim Blanchard was very influential in my life, and one of the core decisions I made, which was, I remember when I was just coming out with my first book, Unlimited Power, and I was coming out with my first infomercial, and, you know, I'm a new businessman. I'm building my company. And Ken came to me and said two things. First, he said, how the hell do you run your company? He goes, I speak for an hour. You speak for 50 hours in a weekend. He goes, I said, I'm not doing a good job of it. He said, you got to get somebody who really can run this thing for you. And then the next thing he said to me is, don't put a dime of the money that's coming from those books into the company. So this is what was taught to me. And he said, get all the leads for the company, Put a dime in it. Put all that money in an investment account that you don't touch. And he said, because whatever amount of cash you have for the business, the business will take it. And I found that to be absolutely true in a growing business. So you have to mark it out. And when the business had tough times, I had plenty of money. It was a good shape. Similarly, I think putting money aside or having investment aside for things that make you feel healthier, stronger, there is no greater investment. But it shouldn't be either, or you can still make it happen. You need to make these things a must, not a should. When it's a must. It's like people that work out five days a week, they don't have more time. It's just that it's a must to work out for other people. It's a should. And if you make it a must, take care of your body and a must to keep growing financially, you can get in amazing places. You know, most people, the numbers get so big, they don't get started. But you know what I try to get people across is we all know, compounded interest. You can rattle off statistics, but usually if you can get a kid to understand this, it changes their life. I take kids that are 19 years old and say, look, put aside 300 bucks a month. I know it seems like a lot of what you're earning, but right now, you don't have a lot of overhead. Put it aside and just do that for eight years, from 19 to 27 years old. Put in the stock market and forget about it, you know, the average return for the last century has been 10%, but the last 20 years, it's been 8%. Let's assume an 8% growth pattern. That person is going to put in $28,000 over eight years. That's all they're ever going to invest. And they're going to stop at 27. They have $1.8 million at retirement. If a buddy of theirs starts later, starts at 27, and goes all the way to 60 with 300 bucks a year and gets the same rate of return, he ends up with 40,000 less money and he has to invest for a lifetime. He invests 140 grand. So it doesn't take a lot of money to become financially free or successful. What it takes is a little time and absolute consistency. And I think health is the same thing. And you're going to try and suddenly do one big thing to save your health. It's not going to work. What I'm doing is I'm consistently doing the things that will make the greatest difference in the quality of my life. And it's my mission to serve. So I got to take care of this vehicle because otherwise, if I don't care to take care of the body, nothing else works.

What do you say to one of your $100 million plus kind of personal clients who walks in the door 40 pounds overweight and with a limp? What's the first thing you say to them?

Well, if they're coming to me, it depends on. I don't say. I listen. I find out why they're here, because talking will be what I think should be done. I need to hear what they want. And so I spend most of my time asking questions. You know, somebody actually went in a session with me recently and they counted. This person stood up to ask me a question, And I asked 167 questions before I gave my first answer. Wow, 167. That's beautiful. I knew so much about the person out they think what they feel. Before I intervene, no one I can intervene. It doesn't take long to intervene because I know how their brain is set up. I know what they want. I know what they fear. You know, I always say, life is the dance between what you desire most and what you fear most. That's where people live. So if I can expand your desire and reduce your fears, we get to enrich in your life, massively expand the depth and the breadth of your life. And so, pretty much, that's what I'm looking for when I'm doing Intervene. But I don't look at anybody that's overweight, who's coming in just for money, and let them just know about money. I make sure if they're asking for permission or they're asking for my coaching, I always tell them, look, if you don't take care of this. A person who's got health has a million goals. A million. A person who's ill has one effing goal. Get well. I don't care how much money they have. So you don't want to be richest man in the graveyard is not your goal, Right? You got to take care of yourself.

I always feel a little sad. I've had the opportunity, like you, to address rooms full of very successful people and the number of wealthy people 10 years ago who would say, I've done my blood work. It was no one in the room because I have an annual checkup once a year. They hit my knee with a hammer and I must be good. And now you go in and I would say 90% of the room of successful people, they're people who are actively getting data and taking. They're trying to manage their health like their portfolio. And I'm really inspired by that because when we get the people who are captains of industry, guys like you who understand the things that you understand, we will make investments, we'll do things for our employees that have that same kind of an effect. And I think what we're going to see is a big change in feeding the world. But not just feeding the world, it's feeding the world the right things.

I agree. And I think you're going to see such a difference in the quality of people's lives as that occurred. There's also some tools coming out. Are you familiar with somnomed in San Diego?

No.

So while I was in the Vatican, you got to know about this because you'll spread this and your listeners will as well. I watched miracle after miracle people get up there that were stage four cancer. And the old approach to cancer was kill every cell. You hope to kill more bad cells than good cells. But as you know, radiation and the approach of chemotherapy is a pretty brutal approach. I think we're going to look back on this stage. It'll look like bloodletting at one point is the best that we knew. So nobody's doing anything wrong. It's just the best that we knew. But so you see these breakthroughs in, like, car T cell breakthroughs or people sent home to die, and they're totally healthy now. You see these kids with Floppy spines where, you know, these kids can't lift their neck or their head as babies. And they usually die within six months of suffocation. And then a six year old walks out, was given stem cells and is totally healthy. Right. And there's not a dry in the place. But out of all the cool stuff that I saw that was there and people I got to meet, the one that blew me away the most were the people that understood the WNT pathway. Are you familiar with the WNT pathway?

Absolutely. I take some herbs for it.

Great. So the WNT pathway, for your listeners, it's the holy grail to the body. So I'll give you an example. Bob Harari, my partner is a neurosurgeon and he's the top stem cell expert in the world. If you read the studies that stem cells came out of, it came from him almost 30 years ago, where he took old rats and gave them young rats blood and they grew new muscle, new hair. He took the old rats blood, put in the young rats, and they got old, basically. So in the beginning it sounded kind of creepy, like are rich people gonna get young people and feed off their blood? But what it led to was understanding what stem cells are and what they do. So Bob was explaining to me, you know, stem cells are not equal, as you well know. You know, you can go get Adipose, which is available in the US which is skin, and if, you know, they'll take them out of you. But you know, your stem cells drop off the earth when you're about 30, and they keep going down further and further. So you're getting old stem cells. If you do bone marrow, it's pretty damn, you know, invasive to say the least. Oh, yeah, really, really painful. And then the best that's available right now, you can only get outside the country, which is, you know, you can go get cord stem cells, they're 10 days old. So instead of, you know, I'm 58. Instead of 58 year old stem cells, they're 10 days old, they're 100 times more powerful, and they use machine learning to find the very best. Bob was saying. But here's what's amazing. The placenta, which is the basis that he's building our new company on, is the most powerful of all, both stem cells and growth hormones. So there's never been a time in history when a mother who is cancerous has transferred her cancer to the baby, because that's how powerful the placenta, literally, not even cancer can penetrate it. Right. And when Bob sees as a Client A baby, a fetus that has got spinal bifida where the spine is outside the skin. If it's born that way, it'll die or it'll be paralyzed for life. So Bob will go in the mother's womb while she's pregnant, open the womb, take out the baby, the fetus, sew up its back, put it back in it, sew back up the placenta. Eight weeks later, the baby's born. And there's no evidence whatsoever there was ever a surgery. There's no scar, there's no nothing. And if a baby's born in the first two to 10 days, and it depends on the baby, and it chops off a finger or two, they grow back like a salamander. Because you still have those fetal stem cells. All this is a background to tell you that once those are gone, everything you call you is stem cells grown by a signaling pathway, which is the WNT or the WNT signaling pathway. It tells your brain and your nervous system, make this many brain stem cells, make this many heart stem cells, when to start building them, when to stop building them. It is the system that the pharmaceutical industry has spent a quarter of a century trying to find the breakthroughs to. A pharmaceutical company partnered with this brilliant group of researchers, and then they bought a very large company and decided, oh, hell with it, we're not going to continue down this line. And nine months after they stopped being partners, this group figured out the stem cell component. And so here's what it does. They have an injection right now. These things are in phase two. So people know phase one is, is to make sure something is safe in the fda. Phase two is efficacy. You can have phase two, you know, one A and B. And then phase three is efficacy at scale. So most things I'm going to tell you are either in phase two or in phase three trials, which means they're two and a half or three years away, roughly. So they have an injection right now that they can give you. This blows my mind even, even to mention this, Dave. And if you have osteoarthritis, it will grow back your tendons in 12 weeks. One time, one injection, naturally, your own stem cells, because they know how to signal that signaling element. And the tendons you get are young tendons, they're not 40 or 50 year old tendons. So these guys, you know, these guys all own the company, they all play football. Everything else now, they all have had injections in the knees and they're like, it's like cocoon, like all these old People getting young again. It's so wild. They have an injection that I can't wait to get access to.

Oh, yeah.

That they can put in your spine and it regrows your discs. Imagine all the demands I've made in that area. They have eight cancers that they have a track record on that's unbelievable. Including like, you know, breast cancer, testicular cancer, but most importantly, pancreatic cancer, which is, as you know, the most virulent cancer.

Yeah.

And you basically die is the bottom way that people look at it. 97.2% effectiveness with one tablet that the person takes and it's gone. I met a woman. They showed me a picture afterwards. I could not believe it. She looked like a woman out of Auschwitz. Literally, bones. And I mean, she looked gorgeous. And three months after they started this process, showed the pictures of her become normalized. And now she not only has no cancer, but she's dating. It's just wild. They have. They have one that grows. What do you call it in your skin? Grows collagen. Collagen. Thank you. One that grows hair. And then they've got two that are preclinical, so they're only being done in rats. But every animal they tested has a wind pathway. And when you normally test something in animals, you hope it'll happen with humans. Everything they tested with animals has worked with humans so far. But they're doing things that, with the spine and the brain in that area that they have not published yet. So I can't talk about it. But what I can tell you is very exciting for dementia, very exciting for those who are paralyzed. When I say exciting, like beyond your imagination. So everything I told you up until the preclinical is already happening as we speak and is in phase two and phase three trials. This company is one of the most highly valued private companies in the world. They have a $13 billion valuation. They haven't sold one product yet, and they didn't publish anything until that conference. So a lot of doctors like, oh, this is bs. And then they start showing the data and it blew them away. And they're like, why didn't you publish this before? And they said, because we wanted a 10 year jump on everybody because they're businessmen as well. So they're publishing this year. I think it's 38 articles in various medical journals showing how all this works. It's very exciting. And it's like, if you just take care of yourself in the next few years, there's going to be some tools out there that are beyond Your imagination.

This is why I've been telling people I realistically plan to live to at least 180 years old, because I know this stuff is in the pipeline and I know we can do 120 with what we've got now. I don't think I'm being conservative, but it makes people think I'm nuts. Tony, what's your goal?

I think the most important thing is the quality of your life right up. We don't really control, but how we live and to be able to replace parts and grow them fresh is just a miraculous thought. It's not a thought anymore. It's a reality.

Do you have a length of time you think you're going to live that's realistic, assuming, you know, nothing unforeseen happens?

Yeah, I think. I think in terms of 100 years is a good, long, natural life. I think 120 might be an extended life. That would be very possible. The tools that are coming. But I'm more obsessed with being fully alive while I'm here.

Oh, yeah.

Having full functioning while I'm here and peak performance when I'm here, because I think that's the only real is today. So, yeah, I want to protect tomorrow, but I'm not vested in like a certain age. I don't want to be 200 years old or something like that. But, you know, if technology offers me it, I think great. But I think Ray Kurzweil told me an old story years ago to really clearly get an example. And, you know, Ray is one of the greatest inventors of all time. And he was telling me about some of these tools that he had just built. You know, I remember he told me he was going to build this tool the size of a pack of cigarettes. And, you know, in those days, we didn't have a cell phone. He said, it's going to be able to read signs and read the menu so a blind person can truly navigate. And he literally told me he'd build it in 12 years. He didn't know how. He just knew the technology would make it possible by then. And he did it six months earlier than he said. So he's a genius, genius guy. But the reason I bring it up is when you talk about if we really could live forever, would everybody? And I don't think so. And, you know, I remember when we were at the conference at the Vatican, we hung out with a pope, and we had some really cool conversations with a lot of brilliant minds. But I remember Peter, the Amanda raising and saying, how many you want to live to be 120, 130, 140. Very few people raised their hand. And as I was saying to Peter, it's like this old story that he told me. There was an old Twilight Zone that Ray Dalio was telling me. I didn't see it, but he told me the story. Not Ray Dalio, Ray Kurzweil. And he said to me, he said, in this particular one, this guy is a gambler. And he dies. And as a gambler, where's heaven? It's Las Vegas. And if you're really a great gambler, then you would, of course, get the presidential suite at the Win. And so he says, you know, the guy wakes up in this thing, and he's at the top of the most expensive hotel, and he's like, wow, I'm in heaven. Heaven is Vegas. He opens the dresser drawers and he sees brand new suits, and he puts one on. He opens the drawers and there's all this jewelry and cash and credit cards. He goes downstairs and every woman notices him. And he goes and he plays blackjack. 21, you win. 21, you win. 10 times in a row, he wins. He goes over and rolls the dice and craps. Seven, you win. Seven, you win. And this goes on all day, all night. He is euphoric. He goes home, not alone, you know, fully, fully happy with the women that he's with. Wakes up the next morning, does the same thing again. This goes on for about two weeks. And one day he's at the table and they go, rock, Jack, you win. He goes, I always have to win. I'm tired of this. He said, I want to talk to the main angel. Something's wrong here. And the main angel comes, and he's dressed like, you know, suit and tie and a bow tie and tuxedo, rather. And he comes up and he says, can I help you, sir? And he goes, there's a mistake here. I was not a good person. I did not belong in heaven. And the man looks at him and says, who said, you're in heaven? If we got everything we wanted, every moment, you know, would we really value it? If we have life eternally, would we really value it? So I don't think we're going to have eternal life just yet, but I think we're going to have a chance to extend the quality of our lives. And that is something I'm obsessed about. Because energy is life. And if we can have more healthy energy, we have more love to share, more joy to share, more things we can create, more things we can Give. Life is a miraculous place.

You live that, Tony. And I've got one more question for you to wrap up the interview. Someone comes to you tomorrow. They said, tony, based on everything you know, everything you've done, I want to perform better at everything I do as a human being. What are your three most important pieces of advice? Only three?

Number one is why? Because while they're feeling this right now, they're not going to feel it when they bump into all the things that are going to get in the way to achieve what they want. You gotta have strong enough reasons and they usually gotta be reasons larger than yourself. Most of us will do more for others we love than we'll ever do for ourselves. So there has to be a mission to this. Otherwise what you just told me is bullshit. It's not gonna happen. I think two is you need to find a role model. Now, they may not be doing what you're doing, but they may have done more than what you want to do. They may have done something similar. But you need something that shows you a pathway that can save you time. Because if you're gonna learn just by trial and error, it could be a long time. I'm a big believer in compressing decades into days so I would access for whatever it is I wanted to master. This is what I do the very best in the world. And I find a way to add value to them so they'd open up to me. But even if I couldn't do that, the world we live in today with blogs and posts and social media, you can pretty much model anybody's psychology who's any kind of thought leader today because there's so much to read or learn from them. And I say the third thing is if you got this true mission and you really have a good outline or a plan, you've got to stay fully awake and alive to are you adding value enough in this current moment, in this environment, to whatever you're doing? If you're constantly finding a way to add value, it means you're going to be innovating. If you're innovating, you're going to be doing more for others than anybody else. If you're doing more for others than anybody else, you're not going to have to worry about prospering. So I'd say get strong enough reasons, get a role model and get your ass to work.

I love it. What powerful advice, Tony. It's always a pleasure to get to spend time with you. Thank you for sharing your knowledge with listeners and with the world. You're doing good work and and for people listening, pick up a copy of Unshakeable Help, feed a bunch of families, and learn something really useful about how to get wealthy. Because having enough money to take care of your biology and those around you is truly a gift. Thank you, Tony.

Thank you brother. Great to see you again. Take care.

See you next time on the Human Upgrade Podcast.

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