3 social video tactics that actually work (and how B2B marketers can start using them today)

Number one is building in public. I think there are a lot of creators you could point to who you probably know how their business is doing and what they're doing. Vinmitano comes to mind from Creator Buzz as an example. Building in public is really hot right now. It's not always the easiest thing to do, especially for businesses, but it does work really well. The second one is, I call it edutainment. It's basically a mix of education. But how do we make it fun? We're on zoom screens all day, or a lot of Us are in SaaS at least. And so how do we bring it out of, you know, the virtual kind of we're at our desks with microphones world and make it a little more interesting. And then the third thing that I think is working really well is collaborations. I'm looking at, like, Devin Reed's between the Lines. I'm looking at Event Shark is doing a lot of different collaborations. ClickUp is collaborating with even creators who are from Instagram. You're sharing audiences when you do that, so you naturally get more reach and you get access to people you otherwise wouldn't have had access to. So those are the three things that I think are working on social video.