AI is changing product marketing. Here's how top B2B teams are scaling without cutting corners.

AI can help you, but AI is not writing your company strategy or your positioning. It can be a brainstorming partner. But you know what I find is we're like the engine.

In this episode of the Exit 5 podcast, I sat down with Jennifer Cannizzaro. Jennifer is the VP of Product Marketing at Responsive. She's led marketing at companies like Woof and Docusign and brings a ton of experience from high growth startup and scale up companies.

I think Docusign was the exception where that value was more broadly understood than some of the other places I came in kind of earlier we got into.

What it really looks like to lead a marketing team today, especially around product marketing leadership and the role AI is playing with her and her team.

Product marketing to me is in like the best position to really have a handle on what's happening across the company because you're working with product and what they're bringing to market. You're also looking at like what are the growth levers that are going to take us from point A to point B to reach our target this year.

You'Ll hear about how she's thinking about the evolving role of product marketing and why it should be the main strategy driver. You'll learn about how her team is using AI in their day to day work.

When we meet as a team, I set the expectation this year. We're going to do an AI spotlight in every meeting so someone's going to share what they're doing and we're kind of brainstorming around what are things that, you know, we're interested in or problems that where we think AI could solve or play a role.

How she's helping evangelize AI across the organization.

Sam.