Most B2B advice is built for SaaS. But what if you don’t have demos, PLG, or lead goals?

In a lot of SaaS environments, you're also working really closely with sales, but you need to be embedded in those sales conversations and understand the customer language even more so because it's more manual than maybe a PLG motion.

On this episode of the Exit 5 podcast, I'm speaking with Sandra Rand. Sandra is a fractional marketing leader who typically works with companies anywhere from 0 to 20 million who are really trying to get their marketing function off the ground and typically works with companies who are not SaaS companies, which is the topic of this episode. Talking about the biggest differences between SaaS and non SaaS marketing.

I think a lot of non SaaS companies are more events forward. I think they're a little bit more ecosystem led or we don't have that plg. We don't have demos or freemium models to rely on to funnel traffic to. It really requires being in absolute lockstep with sales.

Sandra has recently become an ambassador of Exit 5, specifically in our non stash subgroup, and she's hosting these meetups every single month with members and she's talking about some of the biggest things that she's learned from these non SaaS marketers meetups. So we're going to talk about them and demystify some of the things in this episode.