A strong brand isn’t just a logo. It’s how your company thinks.

For me, brand is everything.

Hey. My guest on this episode of the podcast is Dimitri Shamus. He is an OG B2B marketer. He ran the brand team at HubSpot for eight years, managed a team of 155 creatives, developers, people across the marketing org. We talk about the number One thing that B2B marketers need to do today, which is to find a way to help your brand stand out.

And when I think about brand, yes, it's those standards, standard kind of branding elements, but.

It'S also that.

Story and how it is infused into everything you do.

We also talk about the role of AI. That's all everyone's talking about is AI right now. But Dimitri doesn't feel like it's going to be the thing that's going to disrupt creativity and it's going to disrupt branding. Plus, he talks about this concept of busy work in marketing and why maybe your team is drowning in busy work and how to stop that and be more effective and more efficient, no matter what team size you have.

When I think about busy work, just.

Overall, it's.

All of these things that you know are coming and then the day they show up on your, on your plate, you're like, whoa, what is this?

Here's my conversation with Dimitri.