AI is changing B2B marketing. Here’s how top teams are adapting and what it means for your role.

Now, I will say the scary thing is deep SEQ's latest models have shown that synthetic data may be better than what we produce, which is a whole other rabbit hole to go down that you may not need humans at all.

Hey, what's up, everybody? My guest on this episode is Kieran Flanagan. Kieran is a marketing executive at HubSpot, where he leads a marketing team of 300 marketers globally. And before that he was CMO at Zapier. But you probably know him as the guy who's been talking a whole lot about AI marketing on LinkedIn. And that's exactly why I reached out to have him on the show.

I think you have to be really skill at both copy and prompting to get it to create something good. I hear this all the time. AI is not a great creative partner. It's because you can't prompt. I promise you that. You cannot prompt.

We talk about AI. Come on. The hottest topic in marketing right now. We talk about what role AI will have in B2B marketing. The future marketing team might look like, how the role of CMO changes in the world of AI. And I got a bunch of your comments and questions and I tried to get him to open up and share some of his secret AI prompts that you can use to.

I think marketers are going to have their own little secret treasure troves or prompts. And some marketers are going to be much, much better because they figured out some things in that prompt and how long it lasts for. I don't know when the AI becomes much better.

We had a great chat. We talked a lot about marketing, not just about AI. You're going to love this if you're a B2B marketer. Here's my conversation with Kieran Flanagan.