AI won't make your content better. It just scales whatever you give it, good or bad.

Biggest mistake marketers make when using AI.

I think AI copy. I think you have to be really skilled at both copy and prompting to get it to create something good. I hear this all the time. AI is not a great creative partner. It's because you can't prompt. I promise you that you cannot prompt. It is a great creative partner if you know how to prompt it for content. But most of what I see marketers do is create average content at scale.

I like this, what you said earlier, it's the swipe file idea, it's not the tool. It's like if.

You have a creative.

Mind and you're grabbing inspiration from here.

And from there and from there and.

Then you give that to ChatGPT, that is. That is like teach it what's good.

That's actually Greg Brockman, the co founder of OpenAI, released a prompt and one of the core things about that is the more specific you are on the outcome, the better the AI system will be able to do a replicate in that.