Ask the "WHY" to your CEO before saying YES
Before you commit to a CEO's request, ask why it matters and what problem it solves. The speaker explains how to protect your bandwidth by questioning urgency and importance, then experimenting with limited resources to see what actually moves the needle.
More from Dave
Asynchronous work isn’t a trend. It’s how teams actually get things done without burning out.
AI is changing product marketing. Here's how top B2B teams are scaling without cutting corners.
How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro
The secret to scaling dual GTM? Give every marketer ownership and get out of their way.
From content to CMO: how Jess Cook made the leap (and built her first budget from scratch)
Leading B2B Marketing for the First Time: Strategy, Budget, Content & Team with Jess Cook
Most B2B advice is built for SaaS. But what if you don’t have demos, PLG, or lead goals?
