B2B Marketers are falling into THIS trap right now
7 Jun 2024

B2B revenue teams keep chasing new strategies instead of executing the ones they have. Master what you're already doing before switching tactics.

B2B revenue teams keep chasing new strategies instead of executing the ones they have. Master what you're already doing before switching tactics.
Everybody is crawling for a new strategy. If you create a shitty podcast, it's not going to work. If you execute a crappy cold call, it's not going to work. Whereas if you do those things masterfully, they will work. Right? And that's why a lot of the GTM stuff frustrates me. Because in tough times, which most B2B revenue teams are in right now, everybody is crawling for a new strategy. Oh, we need to go from, you know, product led to sales led or near bound or far bound or there's so many different, you know, buzzy analogies to the strategies that drive it when most people don't think, are we really executing on our current strategy? Well, and let's check that box before we start talking about new strategies to jump into.

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