B2B Marketing Doesn’t Have to Be Boring 👀

One of the main reasons marketers fail is lack of product market fit.

All right, we're back with another episode of the podcast. My guest on this episode is my friend Udi Ledergore. He's currently the chief Evangelist at Gong and former cmo.

I think something that is not talked about a lot is how to build a courageous team and how to motivate those people to do their best work for you.

On his journey from marketer number one at Gong to cmo, he led the creation of the revenue intelligence category, pioneered an iconic human centric brand, and led Gong's marketing efforts from zero to hundreds of millions in revenue.

If you can bring data to the table, and especially if it's exclusive and related to your product, that's how you create the best content market.

On this episode we talk about some of his lessons, learnings and favorite campaigns from the Gong days. Plus we take a dive into his new book, Courageous Marketing and talk about why B2B doesn't have to be boring. Amen. And how to sell that concept to your boss. Here's my conversation with Udi.