Build from first principles. Serve the end customer. That’s how you create lasting GTM wins.

I think where you build things with longevity is when you go to the first principles of who's the end customer, how do we build a great experience for them? And that always lasts because if everybody, all of the customers, if everyone has this better experience and you genuinely believe that, that'll just raise the bar and that'll become the new standard because it's so much better, that's how you end up really winning. And I think go to market teams can also think about things in that same same way of not just the short term, you know, gimmicky stuff. Although, you know, I will say those things can work for a small team if you're trying to hack your way to growth a little bit. But ultimately, if you want to get really big and you want to have channels, you know, generating millions of tens of millions, hundreds of millions of dollars in pipeline, that same principle applies. Like you have to be doing something that's actually good for the end buyer, otherwise the jig is going to be up.