ChatGPT listed 36 marketing metrics. Most of them? Useless.

The metrics you choose and the marketing metrics, what they really do, which people don't talk enough about, is they communicate the impact the marketing team is having in the industry and how they're doing as a team, but also to the rest of the company, how they're delivering on what they said they would do. And one of the things as marketing folks often forget is we have a lot of jargon. I launched this campaign, I did this webinar. Oh, brand impressions matter. Oh, it's paid. That's converting. It's just a lot of jargon to people who are not marketing in the day to day. And so what these metrics really do is translate all that jargon in into a common language that most people understand, which is numbers. And that's what really you're using these metrics as a marketing leader to do, is communicate how you are doing internally to your team, higher ups and the rest of the company so they can believe when you say what you're going to do, you are doing it and delivering it. And that's really what it comes down to. Like all these metrics doesn't matter. It's the ones that matter to your org and that will convey that story and will convey all the inputs you've done, what is the outputs they've given in ways that others can understand in a very simple manner.