Cold email still works, you just need the right tools, strategy, and focus on deliverability.

All bound really isn't a new principle when you think about it. It's similar to lifecycle marketing. Right? So finding your ICP wherever they exist. I think what's changed a lot is the way that each of these channels actually work. So, like, I'll use email as an example, because everyone knows that cold email used to be a super hot button you could press and you could basically print leads. There's so many businesses that are working with us to generate results through cold email, and it's working like crazy. Some of our clients, you know, they might have an ACV of $100,000. We might get them three or four leads in a day. So I think it definitely works. But what I'm saying is, with Outbound in particular, it works a totally different way than it used to. And these tools, and I won't name drop any tools, last thing I want to do is bash anybody. But there's these tools out there that used to work in the old way of outbound that no longer work. So now it's become a very complex task to do Outbound efficiently and effectively. And you have to use all of these different tools that don't necessarily integrate with the existing tech stack you used to use. Right? So you have tools, like I said, I won't name drop them, but the ones that integrate directly with your CRM, where they help you push data into other places, those don't have deliverability functions. And deliverability is the name of the game right now. If you can't deliver into the primary inbox, no one ever sees your message. So you can't actually generate any leads because if you're in spam, no one knows who the heck you are.