When a CEO floods you with hundreds of ideas, you need systems to capture and backlog them rather than chase everything at once. Use separate databases for different teams and build flexibility into how you prioritize what actually ships.
Founders especially, but all CEOs, they just, like, spew out ideas at this insane rate. You cannot keep up. I can't do all this stuff. It's impossible. So you need systems for catching it and essentially backlogging it so they know you didn't forget. They also know that you're not doing it. And do you have. Do you have a system? We have a system, and we have, like, a database in there where all the ideas go. And depending on the discipline, there's a different database. So PMM has a different one than both marketing team. And inside of there, we really explicitly prioritize. And then we groom that backlog, kind of like a software team might on a regular public interval. We're not afraid because the CEO is really passionate about something, and we agree to jump and shuffle mid quarter, midweek even. We're super flexible.