Do THIS to make your short form videos catchy

You've got to right up front, let people know what is the potential value of this video. I start with trying to figure out what I can say in that first 2, 3 seconds to grab somebody's attention. And usually it's a qualifying question or some type of polarizing statement, something that's going to challenge people's ideas, tell them that they're flat out wrong about something, or, you know, point out a mistake that I think people are making. Because those are the types of things that I found. Stop the scroll. Or make people say, oh, I might be interested in this, and you gotta get it out quick. It's gotta be in that first sentence or two that you're making this point or asking this question. Because if you do the hey, I just wanted to make this quick video. Hi, my name is Such and Such. And I run like nobody cares about that stuff. You've got to right up front, let people know what is the potential value of this video. So it's the hook. This is the hook.