A solopreneur shares how to stand out by targeting a specific niche and using LinkedIn's algorithm to grow without paid ads. The strategy relies on highly tactical, targeted content that attracts the right audience and drives business growth.
You're a single solopreneur, find something very, very small that feels uncomfortably small, because that's usually where you're gonna make the most traction. Even just the way the algorithms work. Like, algorithms are trying to find the most targeted content and show it to the people who care about that the most, because it's gonna make the platform better. Like, that's our litmus test, mostly for our content. What's gonna help LinkedIn the most? What's gonna make people come back to LinkedIn the most? It's gonna be content that's extremely tactical, that people could use immediately, that feels perfectly tailored to their job. And so the more to what LinkedIn would want, the more the algorithm is just doing all of our distribution for us. So, you know, we've never ran a paid ad. We'll do podcasts and stuff like this, which is always great. But the primary driver of our. All of our business is LinkedIn people finding our content. And. And we always know a sales call is going to close. The person gets on the call and says, I've been reading your content for six months. So valuable. I know we're probably going to close.